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Shelley Tapp
Shelley Tapp
Professor and Associate Dean, Wayland Baptist University
Verifisert e-postadresse på wbu.edu
Tittel
Sitert av
Sitert av
År
Generational Differences in the Workplace
J Jones, S Murray
Southwest Academy of Management, 2018
923*2018
Choice strategy in a difficult task environment
RA Formisano, RW Olshavsky, S Tapp
Journal of Consumer Research 8 (4), 474-479, 1982
841982
Direct marketing in non‐profit services: investigating the case of the arts industry
MJ Arnold, SR Tapp
Journal of services Marketing 17 (2), 141-160, 2003
642003
An Examination Of Shopping Scripts.
JJ Stoltman, SR Tapp, RS Lapidus
Advances in consumer research 16 (1), 1989
441989
The effects of direct marketing techniques on performance: An application to arts organizations
MJ Arnold, SR Tapp
Journal of Interactive Marketing 15 (3), 41-52, 2001
362001
BRUNSWIK'S LENS MODEL: A REVIEW AND EXTENSION TO CONSUMER RESEARCH.
SR Tapp
Advances in consumer research 11 (1), 1984
211984
Endorsement and non-endorsement copy: The influence of celebrity credibility on two conditions of non-endorsement copy
SR Tapp, LK Anglin
A paper presented at the conference of American Academy of Advertising, 1990
91990
Gender differences in online communication in higher education
JS Jones, SR Tapp, BW Evans, RJ Palumbo
Academy of Business Research Journal 4, 45, 2016
82016
CASE ENRICHED VERSUS STATISTICAL ADS: A LABORATORY TEST OF THEIR RELATIVE EFFECTIVENESS (SIMILARITY/ATTRACTION, FEAR APPEALS, IMAGERY, AVAILABILITY)
SR TAPP
Indiana University, 1986
21986
Gender differences in online communication and the impact of faculty gender
JS Jones, SR Tapp, SR Murray, RJ Palumbo, AT Strange, ...
Academy of Business Research Journal 1, 20-40, 2018
12018
Gender Differences in Online Communication
J Jones, B Evans, R Palumbo
Academy of Business Research Spring Conference, 2016
2016
The Internet and Classroom Plagiarism: Detecting the Problem
SR Tapp, BE Hightower, LVH Mills, N Gerlich
Journal of Internet Banking and Commerce 9 (2), 2004
2004
A COMPARISON OF COURSE PERFORMANCE WITH MYERS-BRIGGS TYPE INDICATOR PREFERENCES IN A CLASS DELIVERED IN TWO MODALITIES: EVIDENCE OF SELECTION EFFECTS IN THE ORGANIZATIONAL …
LVH Mills, RN Gerlich, SR Tapp
Allied Academies International Conference. Academy of Educational Leadership …, 2004
2004
MANAGER ATTITUDES AND GLOBALIZATION: BENEFITS AND OBSTACLES TO GLOBALIZATION AS PERCEIVED BY MANAGERS OF COMPANIES WITH VARYING DEGREES OF GLOBAL EXPERIENCE
SR Tapp
ADVANCES IN MARKETING, 25, 2003
2003
Relevant Research and the Future of Management Education
EJ Romero, SR Tapp
Organizational Characteristics and Web Site Quality: An Empirical Analysis
SR Tapp
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Artikler 1–16