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Bruno Lussier
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Managing the sales force through the unexpected exogenous COVID-19 crisis
NN Hartmann, B Lussier
Industrial Marketing Management 88, 101-111, 2020
2702020
How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers: Exploring the mediating role of customer-oriented behaviors
B Lussier, NN Hartmann
Industrial Marketing Management 62, 160-170, 2017
1342017
The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad
B Lussier, Y Grégoire, MA Vachon
Industrial Marketing Management 65, 168-181, 2017
1162017
Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation
B Lussier, ZR Hall
Industrial Marketing Management 69, 209-220, 2018
952018
Curbing the undesirable effects of emotional exhaustion on ethical behaviors and performance: A salesperson–manager dyadic approach
B Lussier, NN Hartmann, W Bolander
Journal of Business Ethics 169 (4), 747-766, 2021
792021
Social anxiety and salesperson performance: The roles of mindful acceptance and perceived sales manager support
B Lussier, M Philp, NN Hartmann, H Wieland
Journal of Business Research 124, 112-125, 2021
252021
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
MLR Hita, Y Grégoire, B Lussier, S Boissonneault, C Vandenberghe, ...
Journal of the Academy of Marketing Science 51 (1), 132-152, 2022
242022
Lone wolf tendency and ethical behaviors in sales: Examining the roles of perceived supervisor support and salesperson self-efficacy
B Lussier, NN Chaker, NN Hartmann, D Rangarajan
Industrial Marketing Management 104, 304-316, 2022
162022
Marketing management
J Brunet, F Colbert, S Laporte
Chenelière éducation, 2018
132018
A theory of sales system shocks
NN Hartmann, NN Chaker, B Lussier, D Larocque, J Habel
Journal of the Academy of Marketing Science 52 (2), 261-283, 2024
122024
Gestion du marketing
J Brunet, F Colbert, S Laporte, R Legoux, B Lussier, S Taboubi, JL Geha
Chenelière éducation, 2017
102017
Concern with the Well-Being of Future Generations Makes Salespeople More Innovative-But Does It Make Them More Performant?
C Lacroix, B Lussier, JF Ouellet
Journal of Marketing Development and Competitiveness 8 (3), 49, 2014
92014
Alleviating the negative effects of salesperson depression on performance during a crisis: Examining the role of job resources
B Lussier, L Beeler, W Bolander, NN Hartmann
Industrial Marketing Management 111, 173-188, 2023
62023
Les facteurs influençant l'efficacité du marketing relationnel: une approche dyadique
B Lussier
Grenoble, 2014
52014
Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors
T Lyngdoh, E Chefor, B Lussier
Journal of Business & Industrial Marketing 38 (9), 1880-1898, 2023
42023
An exploration of sales activities from a service ecosystems perspective
NN Hartmann, H Wieland, B Lussier
A Research Agenda for Sales, 1-19, 2021
22021
Charting the course: a framework for networking across the selling ecosystem
MR Burchett, RT Epler, A Pappas, TD Butler, M Rouziou, W Bolander, ...
European Journal of Marketing 58 (3), 733-755, 2024
12024
L’anxiété sociale et ses effets néfastes sur la performance
B Lussier, E Gril
Gestion 46 (3), 36-39, 2021
12021
Vos vendeurs savent-ils gérer les objections de leurs clients? Attention: c’est une arme à double tranchant!
B Lussier, JF Ouellet, H Guizani
Gestion 39 (4), 156-163, 2014
12014
L’esprit critique mis à rude épreuve par la pandémie?
MLR Hita, Y Grégoire, B Lussier, E Gril
Gestion 48 (1), 78-81, 2023
2023
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Artikler 1–20