Pelin Bicen
Pelin Bicen
Professor of Marketing, Suffolk University
Verifisert e-postadresse på suffolk.edu - Startside
Sitert av
Sitert av
The dark side of retailing: towards a scale of corporate social irresponsibility
T Wagner, P Bicen, ZR Hall
International Journal of Retail & Distribution Management 36 (2), 124-142, 2008
Radical innovation with limited resources in high‐turbulent markets: The role of lean innovation capability
P Bicen, WHA Johnson
Creativity and Innovation Management 24 (2), 278-299, 2015
An examination of antecedents of conversion rates of e-commerce retailers
N Gudigantala, P Bicen, M Eom
Management Research Review 39 (1), 82-114, 2016
Alliance market orientation, new product development, and resource advantage theory
P Bicen, SD Hunt
Journal of Business & Industrial Marketing, 2012
Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance
P Bicen, SD Hunt, S Madhavaram
Journal of Business Research 123, 23-31, 2021
How do firms innovate with limited resources in turbulent markets?
P Bicen, WHA Johnson
Innovation 16 (3), 430-444, 2014
Research on smart shopper feelings: An extension
P Bicen, S Madhavaram
Journal of Marketing Theory and Practice 21 (2), 221-234, 2013
Group-based assessment as a dynamic approach to marketing education
P Bicen, DA Laverie
Journal of Marketing Education 31 (2), 96-108, 2009
Validating new product creativity in the eastern context of Malaysia
P Bicen, S Kamarudin, WHA Johnson
Journal of Business Research 67 (1), 2877-2883, 2014
Parallel Imports Debate: Resource Advantage Theory Perspective
P Bicen, N Gudigantala
Journal of Marketing Development and Competitiveness 8 (3), 25, 2014
Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets?
N Gudigantala, P Bicen
Journal of Marketing Development and Competitiveness 13 (4), 2019
Consumer perceptions of quality, risk, and value: a conceptual framework
P Bicen
Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2014
Designing the Way Forward:The Role of Design Thinking in the Era of Digital Creativity
P Bicen, N Gudigantala
Journal of Strategic Innovation and Sustainability 14 (5), 2019
Building customization capability in B2B marketing: the role of organizational capital
S Madhavaram, SD Hunt, P Bicen
Journal of Marketing Management, 2021
Trust-Based Hybrid Governance In Geographical Indication Supply Chains
AJ Malter, P Bicen
Handbook of Research on Distribution Channels, 405-423, 2019
Veri madenciliği: Sınıflandırma ve tahmin yöntemlerini kullanarak bir uygulama
P Biçen
Sosyal Bilimler Enstitüsü, 2002
Student interest in client-sponsored projects: The quest for engagement in marketing research courses
M Yuksel, AN Smith, RS Smith, P Bicen, EJ Wilson, J Weiner
Journal of Marketing Education 43 (3), 354-370, 2021
The new institutional economics (NIE) approach to geographical indication (GI) supply chains: A case study from Turkey
P Bicen, AJ Malter
Case studies in food retailing and distribution, 105-118, 2019
Gray market for information technology (IT) products: status, implications, and strategies to address the IT gray market threat
N Gudigantala, P Bicen
Communications of the Association for Information Systems 29 (1), 10, 2011
An AI decision-making framework for business value maximization
N Gudigantala, S Madhavaram, P Bicen
AI Magazine, 2023
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