| Organizational citizenship behaviour (OCB), TQM and performance at the maquiladora JY Jung, S Hong International Journal of Quality & Reliability Management 25 (8), 793-808, 2008 | 174 | 2008 |
| The effect of organizational culture stemming from national culture towards quality management deployment J Jung, X Su, M Baeza, S Hong The TQM Journal 20 (6), 622-635, 2008 | 136 | 2008 |
| Re-imagining the utopian: Transformation of a sustainable lifestyle in ecovillages S Hong, H Vicdan Journal of Business Research 69 (1), 120-136, 2016 | 94 | 2016 |
| The effective product placement: Finding appropriate methods and contexts for higher brand salience S Hong, YJ Wang, G De Los Santos Journal of Promotion Management 14 (1-2), 103-120, 2008 | 51 | 2008 |
| Beautiful beyond useful? The role of web aesthetics YJ Wang, S Hong, H Lou Journal of Computer Information Systems 50 (3), 121-129, 2010 | 50 | 2010 |
| Surfing the Korean wave: A postcolonial critique of the mythologized middlebrow consumer culture in Asia S Hong, CH Kim Qualitative Market Research: An International Journal 16 (1), 53-75, 2013 | 47 | 2013 |
| Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers W Batat, PC Peter, H Vicdan, V Manna, E Ulusoy, E Ulusoy, S Hong Journal of Marketing Management 33 (7-8), 580-601, 2017 | 41 | 2017 |
| New paths in researching “alternative” consumption and well-being in marketing: Alternative food consumption/Alternative food consumption: What is “alternative”?/Rethinking … W Batat, V Manna, E Ulusoy, PC Peter, E Ulusoy, H Vicdan, S Hong Marketing Theory 16 (4), 561-561, 2016 | 33 | 2016 |
| Enrollment of space into the network of sustainability H Vicdan, S Hong Marketing Theory 18 (2), 169-187, 2018 | 29 | 2018 |
| Contextual factors in the appearance of consumer robots: exploratory assessment of perceived anxiety toward humanlike consumer robots A Oyedele, S Hong, MS Minor CyberPsychology & Behavior 10 (5), 624-632, 2007 | 29 | 2007 |
| When relationship marketing collides with technology S Hong, YJ Wang Journal of Relationship Marketing 8 (3), 218-230, 2009 | 24 | 2009 |
| Invested loyalty: The impact of ubiquitous technology on the current loyalty paradigm and the potential revolution S Hong, YJ Wang Journal of Strategic Marketing 19 (02), 187-204, 2011 | 20 | 2011 |
| Broadening the Model of Goaldirected Behavior: Incorporating the Cognitive Force into Consumer Research YJ Wang, S Hong Review of Business Research 10 (1), 142-150, 2010 | 8 | 2010 |
| The Latent Potential of Virtual Communities as Brand MissionariesMissionaries: Implications from U.S. and Korean Bloggers S Hong, MS Minor International Journal of Electronic Marketing and Retailing 6 (1), 4-27, 2014 | 6 | 2014 |
| ‘Coronated’Consumption in the Viral Market S Hong Markets, Globalization & Development Review 5 (1), 2020 | 5 | 2020 |
| Orientalism, resistance or global harmony? entangled strands in the film isle of dogs S Hong Markets, Globalization & Development Review 3 (4), 2019 | 5 | 2019 |
| Commodify Thyself: Neither MySpace nor Your Space but a Space for Mass-Objectification of Subjects. S Hong Advances in Consumer Research 36, 2009 | 5 | 2009 |
| The Entropy of Symbolic Consumption: Demand Side Market Failure and the Counterproposals. S Hong Advances in Consumer Research 35, 2008 | 4 | 2008 |
| Minari: The Invincible S Hong Markets, Globalization & Development Review 6 (2), 2022 | 3 | 2022 |
| Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks YJ Wang, S Hong, J Wei, KW Cruthirds International Journal of Electronic Marketing and Retailing 4 (1), 80-99, 2011 | 3 | 2011 |
