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Theresa B. Clarke
Theresa B. Clarke
Professor of Marketing, James Madison University
Verified email at jmu.edu
Title
Cited by
Cited by
Year
Student Intercultural Proficiency from Study Abroad Programs
I Clarke III, TB Flaherty, ND Wright, RM McMillen
Journal of Marketing Education 31 (2), 173-181, 2009
4532009
Organizational values and role stress as determinants of customer-oriented selling performance
TB Flaherty, R Dahlstrom, SJ Skinner
Journal of Personal Selling & Sales Management 19 (2), 1-18, 1999
2581999
Student Perceptions of Educational Technology Tools
I Clarke III, TB Flaherty, S Mottner
Journal of Marketing Education 23 (3), 169-177, 2001
1882001
Web-based B2B Portals
I Clarke III, TB Flaherty
Industrial Marketing Management 32 (1), 15-23, 2003
1802003
Marketing industrial products on the Internet
ED Honeycutt Jr, TB Flaherty, K Benassi
Industrial Marketing Management 27 (1), 63-72, 1998
1691998
Advances in Electronic Marketing
I Clarke, T Flaherty
IGI Global, 2005
1052005
Teaching the visual learner: The use of visual summaries in marketing education
I Clarke III, TB Flaherty, M Yankey
Journal of Marketing Education 28 (3), 218-226, 2006
952006
Celebrity Chef Adoption and Implementation of Social Media, Particularly Pinterest: A Diffusion of Innovations Approach
TB Clarke, J Murphy, J Adler
International Journal of Hospitality Management 57 (August), 84-92, 2016
872016
Legal issues associated with international Internet marketing
MT Zugelder, TB Flaherty, JP Johnson
International Marketing Review 17 (3), 253-271, 2000
782000
Exploring the empowering and paradoxical relationship between social media and CSR activism
DE Boyd, BM McGarry, TB Clarke
Journal of Business Research 69 (8), 2739-2746, 2016
752016
Classroom Community, Pedagogical Effectiveness, and Learning Outcomes Associated with Twitter Use in Undergraduate Marketing Courses
TB Clarke, CL Nelson
Journal for Advancement of Marketing Education 20 (2), 1, 2012
632012
Mobile portals: The development of m-commerce gateways
I Clarke, TB Flaherty
Mobile commerce: Technology, theory and applications, 185-201, 2003
532003
Conversion potential: a metric for evaluating search engine advertising performance
TB Clarke, BJ Jansen
Journal of Research in Interactive Marketing 11 (2), 142-159., 2017
462017
Marketing fine art on the Internet: Issues and ideas
I Clarke III, TB Flaherty
International Journal of Nonprofit and Voluntary Sector Marketing 7 (2), 146-160, 2002
382002
Exploring Text-Based Electronic Mail Surveys as a Means of Primary Data Collection
TB Flaherty, ED Honeycutt Jr, D Powers
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference …, 1998
38*1998
A competitive and experiential assignment in search engine optimization strategy
TB Clarke, I Clarke
Marketing Education Review 24 (1), 25-30, 2014
372014
The components and impact of sponsored search
BJ Jansen, TB Flaherty, R Baeza-Yates, L Hunter, B Kitts, J Murphy
Computer 42 (5), 98-101, 2009
372009
Teaching internationally: Matching part-time MBA instructional tools to host country student preferences
I Clarke III, TB Flaherty
Journal of Marketing Education 24 (3), 233-242, 2002
352002
The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology
RES D Eric Boyd, Theresa B Clarke
Journal of Brand Management 21 (6), 516-531, 2014
322014
Challenges and solutions for marketing educators teaching in newly emerging markets
I Clarke III, TB Flaherty
Journal of Marketing Education 25 (2), 118-129, 2003
302003
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