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Vishal Bindroo
Vishal Bindroo
Associate Professor of Marketing
Verifisert e-postadresse på iusb.edu
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Is customization fruitful in industrialized homebuilding industry?
I Nahmens, V Bindroo
Journal of construction engineering and management 137 (12), 1027-1035, 2011
852011
Customer clusters as sources of innovation-based competitive advantage
V Bindroo, BJ Mariadoss, RG Pillai
Journal of International Marketing 20 (3), 17-33, 2012
612012
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
B John Mariadoss, R Echambadi, MJ Arnold, V Bindroo
Journal of the Academy of Marketing Science 38, 704-719, 2010
292010
Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance
N Mouri, V Bindroo, J Ganesh
Journal of Marketing Management 31 (11-12), 1231-1254, 2015
262015
Supplier cluster characteristics and innovation outcomes
RG Pillai, V Bindroo
Journal of Business Research 112, 576-583, 2020
192020
Customer satisfaction with consumption systems
V Bindroo, BJ Mariadoss, R Echambadi, KR Sarangee
Journal of Business-to-Business Marketing 27 (1), 1-17, 2020
192020
Satisfaction—repurchase intentions relationship: Exploring the contingent roles of consideration set size and Price consciousness
V Bindroo, X He, R Echambadi
Customer Needs and Solutions 3, 115-125, 2016
182016
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship
RG Pillai, V Bindroo
Journal of Business Research 67 (7), 1353-1359, 2014
92014
Valence-and arousal-focused emotional clusters among highly-satisfied customers
V Bindroo, RG Pillai, MJ Arnold
Journal of Managerial Issues, 43-62, 2015
42015
Do mergers and acquisitions disrupt marketing capabilities?
RK Reddy, SJ Park, V Bindroo
BRQ Business Research Quarterly 28 (1), 2-14, 2025
32025
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship
R Ganesh Pillai, V Bindroo
Journal of Business Research 67 (7), 1353-1359, 2014
32014
Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter?
V Bindroo, R Ganesh Pillai
ACR North American Advances, 2011
2011
Two essays on satisfaction
VM Bindroo
University of Central Florida, 2009
2009
CONSUMER EVALUATION OF BRAND EXTENSIONS: INVESTIGATING THE NONLINEAR RELATIONSHIP BETWEEN PERCEIVED DIFFICULTY AND BRAND EXTENSION ATTITUDE
V Bindroo, R Echambadi
Enhancing Knowledge Development in Marketing, 267, 2006
2006
Agglomeration effects in collaborative clusters: the differential effects of competitor and supplier clusters on innovation
V Bindroo
The Effects of Perceived Difficulty on Brand Extension Attitudes for High Quality Brands
R Echambadi, MJ Arnold, BJ Mariadoss, V Bindroo
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Artikler 1–16