Is customization fruitful in industrialized homebuilding industry? I Nahmens, V Bindroo Journal of construction engineering and management 137 (12), 1027-1035, 2011 | 85 | 2011 |
Customer clusters as sources of innovation-based competitive advantage V Bindroo, BJ Mariadoss, RG Pillai Journal of International Marketing 20 (3), 17-33, 2012 | 61 | 2012 |
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes B John Mariadoss, R Echambadi, MJ Arnold, V Bindroo Journal of the Academy of Marketing Science 38, 704-719, 2010 | 29 | 2010 |
Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance N Mouri, V Bindroo, J Ganesh Journal of Marketing Management 31 (11-12), 1231-1254, 2015 | 26 | 2015 |
Supplier cluster characteristics and innovation outcomes RG Pillai, V Bindroo Journal of Business Research 112, 576-583, 2020 | 19 | 2020 |
Customer satisfaction with consumption systems V Bindroo, BJ Mariadoss, R Echambadi, KR Sarangee Journal of Business-to-Business Marketing 27 (1), 1-17, 2020 | 19 | 2020 |
Satisfaction—repurchase intentions relationship: Exploring the contingent roles of consideration set size and Price consciousness V Bindroo, X He, R Echambadi Customer Needs and Solutions 3, 115-125, 2016 | 18 | 2016 |
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship RG Pillai, V Bindroo Journal of Business Research 67 (7), 1353-1359, 2014 | 9 | 2014 |
Valence-and arousal-focused emotional clusters among highly-satisfied customers V Bindroo, RG Pillai, MJ Arnold Journal of Managerial Issues, 43-62, 2015 | 4 | 2015 |
Do mergers and acquisitions disrupt marketing capabilities? RK Reddy, SJ Park, V Bindroo BRQ Business Research Quarterly 28 (1), 2-14, 2025 | 3 | 2025 |
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship R Ganesh Pillai, V Bindroo Journal of Business Research 67 (7), 1353-1359, 2014 | 3 | 2014 |
Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter? V Bindroo, R Ganesh Pillai ACR North American Advances, 2011 | | 2011 |
Two essays on satisfaction VM Bindroo University of Central Florida, 2009 | | 2009 |
CONSUMER EVALUATION OF BRAND EXTENSIONS: INVESTIGATING THE NONLINEAR RELATIONSHIP BETWEEN PERCEIVED DIFFICULTY AND BRAND EXTENSION ATTITUDE V Bindroo, R Echambadi Enhancing Knowledge Development in Marketing, 267, 2006 | | 2006 |
Agglomeration effects in collaborative clusters: the differential effects of competitor and supplier clusters on innovation V Bindroo | | |
The Effects of Perceived Difficulty on Brand Extension Attitudes for High Quality Brands R Echambadi, MJ Arnold, BJ Mariadoss, V Bindroo | | |