Hean Tat KEH  (郭贤达)
Hean Tat KEH (郭贤达)
Professor of Marketing, Monash Business School, Monash University.
Verified email at monash.edu - Homepage
Cited by
Cited by
The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs
HT Keh, TTM Nguyen, HP Ng
Journal of Business Venturing 22 (4), 592-611, 2007
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
HT Keh, Y Xie
Industrial marketing management 38 (7), 732-742, 2009
Opportunity evaluation under risky conditions: The cognitive processes of entrepreneurs
HT Keh, MD Foo, BC Lim
Entrepreneurship Theory and Practice 27 (2), 125-148, 2002
Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards
HT Keh, YH Lee
Journal of retailing 82 (2), 127-136, 2006
Efficiency, effectiveness and productivity of marketing in services
HT Keh, S Chu, J Xu
European Journal of Operational Research 170 (1), 265-276, 2006
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
S Chu, HT Keh
Marketing Letters 17 (4), 323-331, 2006
How do price fairness perceptions differ across culture?
LE Bolton, HT Keh, JW Alba
Journal of Marketing Research 47 (3), 564-576, 2010
Retail Customers as Partial Employees in Service Provision: A Conceptual Framework
HT Keh, CW Teo
International Journal of Retail & Distribution Management 29 (8), 370-378, 2001
Modelling hybrid distribution channels: a game-theoretic analysis
SY Park, HT Keh
Journal of Retailing and Consumer Services 10 (3), 155-167, 2003
Retail productivity and scale economies at the firm level: a DEA approach
HT Keh, S Chu
Omega 31 (2), 75-82, 2003
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of marketing 76 (4), 92-108, 2012
Customer reactions to service separation
HT Keh, J Pang
Journal of Marketing 74 (2), 55-70, 2010
The effects of R&D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms
YK Ho, HT Keh, JM Ong
IEEE Transactions on Engineering Management 52 (1), 3-14, 2005
Services Marketing in Asia: Managing People, Technology and Strategies
C Lovelock, J Wirtz, HT Keh, X Lu
Understanding and measuring brand love
HT Keh, J Pang, S Peng
Society for Consumer Psychology Conference Proceedings, Santa Monica, 84-88, 2007
Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics
CY Chiu, LA Mallorie, HT Keh, W Law
Journal of Cross-Cultural Psychology 40 (2), 282-300, 2009
The complexities of perceived risk in cross-cultural services marketing
HT Keh, J Sun
Journal of International Marketing 16 (1), 120-146, 2008
The effects of advertising and brand value on future operating and market performance
LL Eng, HT Keh
Journal of Advertising 36 (4), 91-100, 2007
Exclusionary reactions to foreign cultures: Effects of simultaneous exposure to cultures in globalized space
CJ Torelli, CY Chiu, K Tam, AKC Au, HT Keh
Journal of Social Issues 67 (4), 716-742, 2011
The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction
HT Keh, R Ren, SR Hill, X Li
Psychology & Marketing 30 (3), 211-226, 2013
The system can't perform the operation now. Try again later.
Articles 1–20