| Understanding value co-creation in a co-consuming brand community S Pongsakornrungsilp, JE Schroeder Marketing theory 11 (3), 303-324, 2011 | 559 | 2011 |
| Understanding circular economy awareness and practices in manufacturing firms N Liakos, V Kumar, S Pongsakornrungsilp, JA Garza-Reyes, B Gupta, ... Journal of Enterprise Information Management 32 (4), 563-584, 2019 | 78 | 2019 |
| How Instagram influencers affect the value perception of Thai millennial followers and purchasing intention of luxury fashion for sustainable marketing A Jansom, S Pongsakornrungsilp Sustainability 13 (15), 8572, 2021 | 74 | 2021 |
| The art of survival: Tourism businesses in Thailand recovering from COVID-19 through brand management S Pongsakornrungsilp, P Pongsakornrungsilp, V Kumar, B Maswongssa Sustainability 13 (12), 6690, 2021 | 49 | 2021 |
| Value co-creation process: Reconciling SD logic of marketing and consumer culture theory within the co-consuming group S Pongsakornrungsilp PQDT-UK & Ireland, 2010 | 33 | 2010 |
| Two decades of research trends and transformations in manufacturing sustainability: A systematic literature review and future research agenda A Jamwal, R Agrawal, M Sharma, A Kumar, S Luthra, ... Production Engineering, 1-25, 2021 | 28 | 2021 |
| Mindful tourism: nothing left behind–creating a circular economy society for the tourism industry of Krabi, Thailand P Pongsakornrungsilp, S Pongsakornrungsilp Journal of Tourism Futures 9 (3), 366-380, 2023 | 27 | 2023 |
| Brand community as co-creation value in the service-dominant logic of marketing S Pongsakornrungsilp, A Bradshaw, JE Schroeder Available at SSRN 1103970, 2008 | 27 | 2008 |
| Exploring different types of superstitious beliefs in risk-taking behaviors: What we can learn from Thai consumers S Chinchanachokchai, T Pusaksrikit, S Pongsakornrungsilp Social marketing quarterly 23 (1), 47-63, 2017 | 24 | 2017 |
| Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer T Cattapan, S Pongsakornrungsilp Cogent Business & Management 9 (1), 2087460, 2022 | 21 | 2022 |
| The development of the mindful consumption process through the sufficiency economy T Pusaksrikit, S Pongsakornrungsilp, P Pongsakornrungsilp Advances in Consumer Research 41, 332-336, 2013 | 19 | 2013 |
| Omni-chanel network design towards circular economy under inventory share policies D İzmirli, BY Ekren, V Kumar, S Pongsakornrungsilp Sustainability 13 (5), 2875, 2021 | 18 | 2021 |
| Principles of marketing S Pongsakornrungsilp Bangkok: Top Published, 2012 | 13 | 2012 |
| Key determinants of job satisfaction among university lecturers L Kim, P Pongsakornrungsilp, S Pongsakornrungsilp, N Horam, V Kumar Social Sciences 12 (3), 153, 2023 | 12 | 2023 |
| Co-creation through fear, faith, and desire S Pongsakornrungsilp, T Pusaksrikit, JE Schroeder European Advances in Consumer Research 9, 2010 | 12 | 2010 |
| The effect of mindset on tourist behaviour and mindful consumption in a community enterprise in Krabi, Thailand S Jirojkul, S Pongsakornrungsilp, N Pianroj, P Chaiyakot, M Shahin, ... TEM Journal 10 (3), 1082, 2021 | 9 | 2021 |
| Left behind: Local fans of global brands S Pongsakornrungsilp, JC Healy, A Bradshaw, P McDonagh, ... Macromarketing: Systems, Causes, and Consequences, 225-37, 2008 | 9 | 2008 |
| Rethinking sustainable tourism management: Learning from the COVID-19 pandemic to co-create future of krabi tourism, Thailand P Pongsakornrungsilp, S Pongsakornrungsilp, A Jansom, ... Sustainability 14 (18), 11375, 2022 | 8 | 2022 |
| Determinants of perceived e-learning usefulness in higher education: A case of Thailand L Kim, P Pongsakornrungsilp, S Pongsakornrungsilp, T Cattapan, ... Innovative Marketing 18 (4), 86-96, 2022 | 7 | 2022 |
| Consuming Buddhism: The pursuit of happiness T Pusaksrikit Advances in consumer research 39, 2011 | 7 | 2011 |
Jonathan SchroederWilliam A. Kern Professor, Rochester Institute of TechnologyVerified email at rit.edu
