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Birgit Andrine Apenes Solem
Birgit Andrine Apenes Solem
Associate Professor, The University College of Southeast Norway
Verified email at usn.no
Title
Cited by
Cited by
Year
Engagement valence duality and spillover effects in online brand communities
JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem
Journal of Service Theory and Practice, 2017
1892017
Influences of customer participation and customer brand engagement on brand loyalty
BAA Solem
Journal of Consumer Marketing, 2016
1632016
The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media
BAA Solem, PE Pedersen
Journal of Marketing Management 32 (5-6), 445-468, 2016
932016
The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes
BAA Solem, PE Pedersen
International Journal of Internet Marketing and Advertising 10 (4), 223-254, 2016
502016
Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies
A Branstad, BA Solem
Journal of Business Research 116, 561-571, 2020
312020
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities
JLW Bowden, ...
The Handbook of Communication Engagement, 2018
222018
The consumer engagement/return on social media engagement interface: Development of a conceptual model
LD Hollebeek, BAA Solem
Contemporary issues in social media marketing, 132-148, 2017
202017
Routledge Handbook of the Business of Women's Sport
N Lough, AN Geurin
Routledge, 2019
122019
The process of customer brand engagement in interactive contexts : prerequisites, conceptual foundations, antecedents, and outcomes.
BAA Solem
Norwegian School of Economis, Department of Strategy and Management, 2016
122016
Untangling service design routines for digital servitization: empirical insights of smart PSS in maritime industry
BAA Solem, M Kohtamäki, V Parida, T Brekke
Journal of Manufacturing Technology Management, 2021
82021
Digitaliseringens påvirkning på varehandel: En litteraturstudie
PE Pedersen, BAA Solem, E Kristiansen
Universitetet i Sørøst-Norge, 2018
42018
Stakeholder management of temporary sport event organizations
E Kristiansen, BAA Solem, T Dille, B Houlihan
Event Management 25 (6), 619-639, 2021
22021
Kapittel 1. Eventledelse–innledende betraktninger
E Kristiansen, T Dille, BAA Solem
Eventledelse, 9-19, 2019
22019
Creating Brand Experiences Through Activational Sponsorship Leverage
S Skard, BA Apenes Solem
Event Management, 2022
2022
Dybdelæring, tverrfaglighet og samskaping–en prosessuell studie av samarbeid mellom IT-og tjenestedesignstudenter
MR Johannessen, BAA Solem, T Bøe
Norsk IKT-konferanse for forskning og utdanning, 2021
2021
Suksessfaktorer for pop-up-lokaler i merkebygging, entreprenørskap og sentrumsutvikling
BA Solem, JH Honerud, PE Pedersen
Magma - Tidsskrift for økonomi og ledelse 6, 86-95, 2020
2020
Kapittel 14. Utvikling av eventer ved bruk av tjenestedesign
BAA Solem
Eventledelse, 203-220, 2019
2019
Sport, sponsors, and sponsor fit: Media presentations of Norwegian women athletes in Olympic events
E Kristiansen, BAA Solem, M Lagerborg
Routledge Handbook of the Business of Women’s Sport, 515-528, 2019
2019
Eventledelse: En forskningsbasert antologi
E Kristiansen, BAA Solem, T Dille
Scandinavian University Press (Universitetsforlaget), 2019
2019
Markedsinnovasjon, adopsjon og diffusjon: Ulike markedslogikker illustrert gjennom matmarkedet.
PE Solem, B. A. A., Branstad, A., Pedersen
Magma - Tidsskrift for økonomi og ledelse 8, 27-36, 2018
2018
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