Birgit Andrine Apenes Solem
Birgit Andrine Apenes Solem
Associate Professor, The University College of Southeast Norway
Verifisert e-postadresse på hbv.no
TittelSitert avÅr
Engagement valence duality and spillover effects in online brand communities
JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem
Journal of Service Theory and Practice 27 (4), 877-897, 2017
572017
Influences of customer participation and customer brand engagement on brand loyalty
BA Apenes Solem
Journal of Consumer Marketing 33 (5), 332-342, 2016
542016
The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media
BAA Solem, PE Pedersen
Journal of Marketing Management 32 (5-6), 445-468, 2016
452016
The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes
BAA Solem, PE Pedersen
International Journal of Internet Marketing and Advertising 10 (4), 223-254, 2016
182016
The consumer engagement/return on social media engagement interface: development of a conceptual model
LD Hollebeek, BAA Solem
Contemporary Issues in Social Media Marketing, 132-148, 2017
102017
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities
JLW Bowden, ...
The Handbook of Communication Engagement, 2018
42018
The process of customer brand engagement in interactive contexts : prerequisites, conceptual foundations, antecedents, and outcomes.
BAA Solem
Norwegian School of Economis, Department of Strategy and Management, 2016
42016
Digitaliseringens påvirkning på varehandel: En litteraturstudie
PE Pedersen, BAA Solem, E Kristiansen
Universitetet i Sørøst-Norge, 2018
12018
Routledge Handbook of the Business of Women's Sport
N Lough, AN Geurin
Routledge, 2019
2019
Markedsinnovasjon, adopsjon og diffusjon: Ulike markedslogikker illustrert gjennom matmarkedet.
PE Solem, B. A. A., Branstad, A., Pedersen
Magma - Tidsskrift for økonomi og ledelse 8, 27-36, 2018
2018
9. Business model innovation in the retail industry: a service system perspective
PE Pedersen, BA Solem, K Bentsen
Innovating for Trust, 131, 2017
2017
Radikal forretningsmodellinnovasjon i varehandelen
PE Solem, B. A., Bentsen, K., Pedersen
Nye forretningsmodeller i handelen: innovasjon for en bærekraftig fremtid …, 2017
2017
Vestfoldbibliotekene-en merkevare i prosess: Evaluering av et synliggjøringsprosjekt for folkebibliotekene i Vestfold
S Tvedten, BAA Solem, E Elvestad, A Thorkildsen
2015
Converting Consumer Engagement on Social Media Platforms to Store Visits, Purchases and Enhanced Profitability Menu
BA Solem, LD Hollebeek
Engaging with brands on Facebook: How does it affect Brand Satisfaction and Brand Loyalty?
BAA Solem
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Artikler 1–15