| Exploratory analysis of the factors affecting consumer choice in e-commerce: conjoint analysis E Mazurova Journal of Information Systems Engineering & Management 2 (2), 12, 2017 | 20 | 2017 |
| Paradoxical tensions related to AI-powered evaluation systems in competitive sports E Mazurova, W Standaert, E Penttinen, FTC Tan Information Systems Frontiers 24 (3), 897-922, 2022 | 16 | 2022 |
| Influence of anthropomorphism on consumer behavior E Mazurova | 4 | 2019 |
| Stakeholder-dependent views on biases of human-and machine-based judging systems E Mazurova, E Penttinen, A Salovaara | 3 | 2021 |
| Paradoxes Associated with the Introduction of AI-Powered Electronic Systems-A Case Study from Competitive Artistic Gymnastics E Mazurova Aalto University, 2022 | 1 | 2022 |
| Probing Athletes’ Perceptions Towards Electronic Judging Systems–A Case Study in Gymnastics E Mazurova, E Penttinen | 1 | 2020 |
| Digital Future of Artistic Gymnastics E Mazurova | 1 | 2020 |
| Digitalisation in Action Sports: Affordances and Constraints E Mazurova, W Standaert Marketing Research Seminar, 2023 | | 2023 |
| Digital Technologies in Action Sport: Blessing or Curse? E Mazurova, W Standaert 31st European Association for Sport Management Conference (EASM), 2023 | | 2023 |
| Automation or Augmentation of Work: A multi-stakeholder perspective on implementing Artificial Intelligence in competitive sports E Mazurova, W Standaert Marketing Seminar May, 2023 | | 2023 |
| Paradoxes Associated with the Introduction of AI-powered Judging Support System in Artistic Gymnastics E Mazurova, W Standaert Belge Journée de Recherche en Marketing, 2022 | | 2022 |
| L’intelligence artificielle à la rescousse» or «L'intelligence artificielle pour juger les compétitions sportives? E Mazurova, W Standaert La Libre Belgique, 2022 | | 2022 |
| HYBRID USE OF AUTOMATION AND AUGMENTATION IN INTRODUCING AI APPLICATIONS FOR ARTISTIC GYMNASTICS E Mazurova | | 2022 |
Esko PenttinenAssociate Professor (tenured), Information Systems, Aalto University School of BusinessVerifisert e-postadresse på aalto.fi
