V. Kumar

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Medforfattere

Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of CologneVerifisert e-postadresse på uni-koeln.de
Raj VenkatesanProfessor of Business Administration, University of VirginiaVerifisert e-postadresse på darden.virginia.edu
george s dayThe Wharton School, University of PennsylvaniaVerifisert e-postadresse på wharton.upenn.edu
Denish ShahGeorgia State UniversityVerifisert e-postadresse på gsu.edu
J. Andrew PetersenAssociate Professor of Marketing, The Pennsylvania State UniversityVerifisert e-postadresse på psu.edu
Anita PansariMichigan State UniversityVerifisert e-postadresse på msu.edu
Girish RamaniProfessorial Lecturer, Kogod School of Business, American UniversityVerifisert e-postadresse på american.edu
Timothy R. BohlingProfessor of Marketing, Mendoza College of BusinessVerifisert e-postadresse på nd.edu
rajendra srivastavaisbVerifisert e-postadresse på isb.edu
Jaishankar GaneshRutgers School of Business - CamdenVerifisert e-postadresse på camden.rutgers.edu
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerifisert e-postadresse på babson.edu
Sarang SunderJerome Bess Faculty Fellow, Associate Professor of Marketing, Kelley School of BusinessVerifisert e-postadresse på iu.edu
Alok R. SabooTaylor E. Little Jr. Associate Professor of Marketing, Georgia State UniversityVerifisert e-postadresse på gsu.edu
S. SriramUniversity of MichiganVerifisert e-postadresse på umich.edu
Lerzan AksoyDean, Gabelli School of Business and Professor of Marketing, Fordham UniversityVerifisert e-postadresse på fordham.edu
Gregory S. CarpenterKellogg School of Management, Northwestern UniversityVerifisert e-postadresse på kellogg.northwestern.edu
MORRIS GEORGEBaylor UniversityVerifisert e-postadresse på baylor.edu
Michael LevyBabson CollegeVerifisert e-postadresse på babson.edu
Nita UmashankarSan Diego State UniversityVerifisert e-postadresse på sdsu.edu
Bas DonkersProfessor of Marketing Research, Erasmus UniversityVerifisert e-postadresse på ese.eur.nl

Følg

V. Kumar

Distinguished Term Professor, and Senior Fellow, Indian School of Business

Verifisert e-postadresse på isb.edu - Startside

Marketing Marketing Research Customer Relationship Management


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Marketing research-9th edition. DA Aaker, V Kumar, GS Day John Wiley & Sons, 2007	7871*	2007
Marketing Research-10th Edition DA Aaker, V Kumar, GS Day, RP Leone John Wiley and Sons, 2010	7805*	2010
Marketing Research-11th edition DA Aaker, V Kumar, R Leone Wiley Global Education, 2012	7794*	2012
Marketing Research-7th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 2001	7411*	2001
Marketing Research-8th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 2004	7375*	2004
Marketing Research-4th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 2000	7375*	2000
Marketing Research-6th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 1998	7375*	1998
Marketing Research-5th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 1995	7375*	1995
Marketing Research(12th edition) GSD Aaker, David A., V. Kumar, Robert P. Leone John Wiley and Sons, New York, NY, 2016	7374*	2016
Marketing Research, (Маркетинговые исследования)-1st edition DA Aaker, V Kumar, G Day John Wiley & Sons, 2003	7342*	2003
Customer experience management in retailing: an organizing framework D Grewal, M Levy, V Kumar Journal of Retailing 85 (1), 1-14, 2009	3255	2009
On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing WJ Reinartz, V Kumar Journal of Marketing 64 (4), 17-35, 2000	2319	2000
Customer Engagement - The Construct, Antecedents and Consequences A Pansari, V Kumar Journal of the Academy of Marketing Science 45 (3), 294-311, 2017	2318	2017
Undervalued or overvalued customers: capturing total customer engagement value V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns Journal of Service Research 13 (3), 297-310, 2010	2142	2010
Pesquisa de marketing DA Aaker, V Kumar, GS Day Atlas, 2004	2004*	2004
The impact of customer relationship characteristics on profitable lifetime duration WJ Reinartz, V Kumar Journal of Marketing 67 (1), 77-99, 2003	1934	2003
Customer Relationship Management V Kumar Wiley International Encyclopedia of Marketing, 2010	1893*	2010
Measuring Marketing Productivity: Current Knowledge and Future Directions RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava Journal of Marketing 68 (4), 76-89, 2004	1832	2004
The mismanagement of customer loyalty W Reinartz, V Kumar Harvard Business Review 80 (7), 86-95, 2002	1760	2002
Competitive Advantage through Engagement V Kumar, A Pansari Journal of Marketing Research 53 (4), 497-514., 2016	1660	2016

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