Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage BJ Mariadoss, C Milewicz, S Lee, A Sahaym Industrial Marketing Management 43 (1), 136-145, 2014 | 149 | 2014 |
The branding of candidates and parties: The US news media and the legitimization of a new political term CM Milewicz, MC Milewicz Journal of Political Marketing 13 (4), 233-263, 2014 | 79 | 2014 |
Leaders' social media usage intentions for in‐bound customer communications C Milewicz, C Saxby Management Research Review 36 (9), 849-867, 2013 | 49 | 2013 |
Student and faculty interaction in motivated learning for face-to-face and online marketing classes K Celuch, C Milewicz, C Saxby Journal of Education for Business 96 (6), 366-372, 2021 | 9 | 2021 |
International higher education brand alliance: the role of brand fit and world-mindedness KM Kim, B Nobi, S Lee, C Milewicz Asia Pacific Journal of Marketing and Logistics 34 (2), 418-435, 2022 | 6 | 2022 |
The commission game: An ethics activity for professional selling courses C Milewicz Marketing Education Review 22 (1), 45-50, 2012 | 6 | 2012 |
Frontline human capital and consumer dissatisfaction: Evidence from the US airline industry AJ Chauradia, C Milewicz, R Echambadi, J Ganesh Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2021 | 5 | 2021 |
Enhancing classroom performance with the DISC personality profile J Fertig, C Milewicz Marketing Management Association Annual Conference Proceedings, 57-58, 2016 | 3 | 2016 |
An international examination of private sector perspectives on city brand architectures C Milewicz, KM Griese, A Alexandrov Place Branding and Public Diplomacy 13, 205-222, 2017 | 2 | 2017 |
INVESTIGATING FORM AND FUNCTION INFLUENCES ON FOLLOWER PRODUCTS'PERFORMANCE. S Lee, C Milewicz Marketing Management Journal 24 (2), 2014 | 2 | 2014 |
A qualitative examination of university ‘engagement’through the lens of business executives C Milewicz, S Mujumdar, M Khayum Marketing Management Association 2010 Fall Educators’ Conference Proceedings, 75, 2010 | 2 | 2010 |
Advancing the Resource-Based View: Human Capital Investments and Consumer Satisfaction AJ Chauradia, R Echambadi, C Milewicz, J Ganesh Academy of Management Proceedings 2018 (1), 13131, 2018 | 1 | 2018 |
The Future of Marketing Education R Hochradel, C Milewicz | | 2024 |
Do I Trust My Medical Professional on a Virtual Consultation? Biosensors, Human Computer Interaction and Trust-Building B Ye, C Milewicz, S Mujumdar, M Khayum 2023 46th MIPRO ICT and Electronics Convention (MIPRO), 73-75, 2023 | | 2023 |
The impact of class delivery mode on student-faculty interaction and mastery goal orientation K Celuch, C Milewicz, C Saxby | | 2020 |
A City Brand Personality Model for international event marketing: An empirical research across multiple cultures C Milewicz, KM Griese, Y Ding Handbook Event Market China, 291-302, 2015 | | 2015 |
Ideation Competition: Creating Linkages between Business and Engineering C Milewicz, ZW Mitchell, KS Hall 2012 ASEE Annual Conference & Exposition, 25.708. 1-25.708. 15, 2012 | | 2012 |
Market-based asset management and shareholder value: Investigating the roles of human capital and factor markets in maximizing returns on customer relationships C Milewicz University of Central Florida, 2009 | | 2009 |
Emotional Intelligence: A Diagnostic Scale Optimized for Sales Force Selection And Development R Cascio, C Milewicz Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2008 | | 2008 |
Cultural Consciousness in Business C Milewicz, L Samii, B Hochradel | | |