| Pleasure or utility? Time planning style and web usage behaviors J Cotte, TG Chowdhury, S Ratneshwar, LM Ricci Journal of interactive marketing 20 (1), 45-57, 2006 | 229 | 2006 |
| The time-harried shopper: Exploring the differences between maximizers and satisficers TG Chowdhury, S Ratneshwar, P Mohanty Marketing Letters 20, 155-167, 2009 | 227 | 2009 |
| The effect of message's regulatory focus and product type on persuasion CC Micu, TG Chowdhury Journal of Marketing Theory and Practice 18 (2), 181-190, 2010 | 115 | 2010 |
| Matching a cause with self‐schema: The moderating effect on brand preferences TG Chowdhury, A Khare Psychology & Marketing 28 (8), 825-842, 2011 | 59 | 2011 |
| The effect of ageing and time horizon perspective on consumers’ response to promotion versus prevention focus advertisements CC Micu, TG Chowdhury International Journal of Advertising 29 (4), 621-642, 2010 | 52 | 2010 |
| Attention to social comparison information and brand avoidance behaviors E Kim, S Ratneshwar, E Roesler, TG Chowdhury Marketing Letters 27, 259-271, 2016 | 41 | 2016 |
| Self-oriented masculinity: advertisements and the changing culture of the male market BJ Branchik, TG Chowdhury Journal of Macromarketing 33 (2), 160-171, 2013 | 33 | 2013 |
| The impact of the amount of available information on decision delay: The role of common features A Nagpal, A Khare, T Chowdhury, LI Labrecque, A Pandit Marketing Letters 22, 405-421, 2011 | 29 | 2011 |
| The role of exploratory buying behavior tendencies in choices made for others TG Chowdhury, S Ratneshwar, KK Desai Journal of Consumer Psychology 19 (3), 517-525, 2009 | 26 | 2009 |
| Men seeing stars: Celebrity endorsers, race, and the male consumer BJ Branchik, TG Chowdhury Journal of Marketing Theory and Practice 25 (3), 305-322, 2017 | 19 | 2017 |
| Food categorization flexibility increases the preference for indulgent foods A Khare, TG Chowdhury Journal of Consumer Psychology 25 (4), 546-560, 2015 | 19 | 2015 |
| Accentuate the positive: how identity affects customer satisfaction T Ghosh Chowdhury, KK Desai, L Bolton Journal of Consumer Marketing 31 (5), 371-379, 2014 | 18 | 2014 |
| Flexible flexibility! Food categorization flexibility and utilitarian preference T Ghosh Chowdhury, F Murshed, A Khare Journal of Consumer Marketing 35 (1), 1-10, 2018 | 17 | 2018 |
| Getting a sense of financial security for generation Y TG Chowdhury, RA Coulter American Marketing Association Conference Proceedings, Chicago 17, 191, 2006 | 16 | 2006 |
| What to get and what to give up: How different decision tasks and product types affect the persuasiveness of promotion‐versus prevention‐focused messages T Ghosh Chowdhury, C Micu, S Ratneshwar, E Kim Psychology & Marketing 32 (9), 920-933, 2015 | 14 | 2015 |
| Maximizers and Satisficers: Can’t choose and Can’t reject A Khare, TG Chowdhury, J Morgan Journal of Business Research 135, 731-748, 2021 | 11 | 2021 |
| Time required to document temperature by electronic skin thermometer in a healthy neonate. AS Roy, T Chowdhury, D Bandhopadhya, G Ghosh Indian pediatrics 46 (12), 2009 | 8 | 2009 |
| Categorization flexibility and unconventional choices: is life an adventure? TG Chowdhury, F Murshed European Journal of Marketing 54 (8), 1963-1986, 2020 | 6 | 2020 |
| What do consumers tweet about? The role of product type and brand belief type on user-generated content CC Micu, T Chowdhury, A Micu, A Chaudhuri International Journal of Marketing and Business Communication 6 (2), 1-7, 2017 | 4 | 2017 |
| Sensory metaphor and meanings: development of a cross-sensory heterogeneity index R Coulter, TG Chowdhury ACR North American Advances, 2006 | 4 | 2006 |
