Følg
Timothy Aurand
Timothy Aurand
Verifisert e-postadresse på niu.edu
Tittel
Sitert av
Sitert av
År
Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy
TW Aurand, L Gorchels, TR Bishop
Journal of Product & Brand Management 14 (3), 163-169, 2005
5042005
Building a university brand from within: University administrators' perspectives of internal branding
KM Judson, TW Aurand, L Gorchels, GL Gordon
Services Marketing Quarterly 30 (1), 54-68, 2008
2822008
Building a university brand from within: A comparison of coaches' perspectives of internal branding
KM Judson, L Gorchels, TW Aurand
Journal of Marketing for Higher Education 16 (1), 97-114, 2006
2102006
Building brand loyalty through individual stock ownership
DD Schoenbachler, GL Gordon, TW Aurand
Journal of Product & Brand Management 13 (7), 488-497, 2004
1922004
Building brand community membership within organizations: a viable internal branding alternative?
PR Devasagayam, CL Buff, TW Aurand, KM Judson
Journal of Product & Brand Management 19 (3), 210-217, 2010
1712010
Marketing the university to student-athletes: Understanding university selection criteria
KM Judson, JD James, TW Aurand
Journal of Marketing for Higher Education 14 (1), 23-40, 2004
972004
Sonic logos: can sound influence willingness to pay?
V Krishnan, JJ Kellaris, TW Aurand
Journal of Product & Brand Management 21 (4), 275-284, 2012
692012
APPLYING RELATIONSHIP MARKETING PRINCIPLES IN THE UNIVERSITY SETTING: AN ADAPTATION OF THE EXCHANGE RELATIONSHIP TYPOLOGY.
KM Judson, TW Aurand, RW Karlovsky
Marketing Management Journal 17 (1), 2007
412007
The delivery of an undergraduate, cross-functional business principles program: One university's continuing journey
C DeMoranville, TW Aurand, GL Gordon
Marketing Education Review 10 (3), 29-41, 2000
312000
Cross‐functional business programs: Critical design and development considerations
TW Aurand, C DeMoranville, GL Gordon
American Journal of Business 16 (2), 21-30, 2001
302001
The VW diesel scandal: A case of corporate commissioned greenwashing
TW Aurand, W Finley, V Krishnan, UY Sullivan, J Abresch, J Bowen, ...
Journal of Organizational Psychology 18 (1), 2018
262018
Musical intelligence: explication, measurement, and implications for consumer behavior
V Krishnan, K A. Machleit, J J. Kellaris, U Y. Sullivan, T W. Aurand
Journal of Consumer Marketing 31 (4), 278-289, 2014
222014
The Brand Recall Index: a metric for assessing value
V Krishnan, UY Sullivan, MD Groza, TW Aurand
Journal of Consumer Marketing 30 (5), 415-426, 2013
212013
Meeting AACSB assessment requirements through peer evaluations and rankings in a capstone marketing class
TW Aurand, SA Wakefield
Marketing Education Review 16 (1), 41-46, 2006
212006
Consumer grudgeholding: does age make a difference?
D Aron, K Judson, T Aurand, G Gordon
American Journal of Business 22 (1), 45-58, 2007
202007
Environmental dynamics and first-mover advantages in emerging markets
P Magnusson, SA Westjohn, GL Gordon, TW Aurand
Marketing Management Journal 22 (1), 17-34, 2012
172012
CONSUMER GRUDGEHOLDING: AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE.
D Aron, K Judson, T Aurand, G Gordon
Marketing Management Journal 16 (1), 2006
162006
Executive insights: International marketing managers: A comparison of Japanese, German, and US perceptions
L Gorchels, T Jambulingam, TW Aurand
Journal of International Marketing 7 (1), 97-105, 1999
151999
Reengineering and the marketing function: integration of theory and practice
TW Aurand, DD Schoenbachler, GL Gordon
Journal of Product & Brand Management 5 (3), 6-23, 1996
131996
Building a successful American collegiate athletic program: Recruiting student-athletes for lower-profile sports
KM Judson, JD James, TW Aurand
International Journal of Sport Management 6 (2), 122, 2005
122005
Systemet kan ikke utføre handlingen. Prøv på nytt senere.
Artikler 1–20