| A bibliometric analysis of scientific literature on guilt in marketing T Patil, Z Rahman Management Review Quarterly, 2022 | 7 | 2022 |
| Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach T Patil, Z Rahman International Review on Public and Nonprofit Marketing 20 (2), 491-520, 2023 | 5 | 2023 |
| Delineating and rooting Cause-Related Marketing (CRM) T Patil, Z Rahman 7th Biennial Conference of the Indian Academy of Management, 2022 held at …, 2022 | | 2022 |
| “Review of scientific literature on regulatory focus theory in marketing T Patil, Z Rahman ISDSI-Global Conference 2021 held at IIM Nagpur, India, 2021 | | 2021 |
| Moderation Effect of Skepticism on Guilt Appeal in Cause Related Marketing T Patil, Z Rahman 3rd ICDE & 14th ISDSI Annual Conference, organized by Centre for Digital …, 2020 | | 2020 |
| Social Marketing: Connecting the Ps and the Cs Z Rahman, T Patil International Conference on Creating Inclusive Organizations: Spirituality …, 2019 | | 2019 |
| The sustainable business models and practices to harness demographic dividend. T Patil International conference on Sustainable business models in the emerging …, 2014 | | 2014 |
| Undesirable-Innovations – Innovation that do more harm than the good T Patil International Conference on Innovation – The Key to Global Competitiveness …, 2013 | | 2013 |
Zillur RahmanProfessor, Department of Management Studies, IIT RoorkeeVerifisert e-postadresse på ms.iitr.ac.in
