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Christian Homburg
Christian Homburg
Lehrstuhl für Business-to-Business Marketing, Sales & Pricing
Verifisert e-postadresse på bwl.uni-mannheim.de
Tittel
Sitert av
Sitert av
År
Applications of structural equation modeling in marketing and consumer research: A review
H Baumgartner, C Homburg
International journal of Research in Marketing 13 (2), 139-161, 1996
40201996
Marketingmanagement: Strategie-Instrumente-Umsetzung-Unternehmensführung
C Homburg
Springer-Verlag, 2016
3422*2016
A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes
C Homburg, C Pflesser
Journal of marketing research 37 (4), 449-462, 2000
22832000
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis
C Homburg, A Giering
Psychology & marketing 18 (1), 43-66, 2001
21222001
Konzeptualisierung und Operationalisierung komplexer Konstrukte: ein Leitfaden für die Marketingforschung
C Homburg, A Giering
Schäffer-Poeschel, 1998
20821998
Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay
C Homburg, N Koschate, WD Hoyer
Journal of marketing 69 (2), 84-96, 2005
18722005
Buyer–supplier relationships and customer firm costs
JP Cannon, C Homburg
Journal of marketing 65 (1), 29-43, 2001
13762001
Customer experience management: toward implementing an evolving marketing concept
C Homburg, D Jozić, C Kuehnl
Journal of the Academy of Marketing Science 45, 377-401, 2017
13462017
Beurteilung von kausalmodellen: Bestandsaufnahme und anwendungsempfehlungen
C Homburg, H Baumgartner
Marketing: Zeitschrift für Forschung und Praxis, 162-176, 1995
12761995
Does customer interaction enhance new product success?
KE Gruner, C Homburg
Journal of business research 49 (1), 1-14, 2000
12242000
Social identity and the service-profit chain
C Homburg, J Wieseke, WD Hoyer
Journal of Marketing 73 (2), 38-54, 2009
9882009
Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung
C Homburg, A Giering, F Hentschel
Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 1999
9831999
How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and the organic approach
C Homburg, A Fürst
Journal of Marketing 69 (3), 95-114, 2005
9732005
Kundennähe von Industriegüterunternehmen: Konzeption—Erfolgsauswirkungen—Determinanten
C Homburg
Springer-Verlag, 2013
9692013
Theoretische perspektiven zur Kundenzufriedenheit
C Homburg, B Rudolph
Kundenzufriedenheit: Konzepte—Methoden—Erfahrungen, 31-51, 1997
9461997
Kundenbindungsmanagement
C Homburg, M Bruhn
Handbuch Kundenbindungsmanagement 5, 3-37, 2005
9442005
Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes
C Homburg, WD Hoyer, M Fassnacht
Journal of marketing 66 (4), 86-101, 2002
8712002
Neglected outcomes of customer satisfaction
X Luo, C Homburg
Journal of marketing 71 (2), 133-149, 2007
8452007
Marketing's influence within the firm
C Homburg, JP Workman Jr, H Krohmer
Journal of marketing 63 (2), 1-17, 1999
7711999
The role of cognition and affect in the formation of customer satisfaction: a dynamic perspective
C Homburg, N Koschate, WD Hoyer
Journal of marketing 70 (3), 21-31, 2006
7642006
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