| More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann Journal of marketing 77 (1), 87-103, 2013 | 952 | 2013 |
| Uniting the tribes: Using text for marketing insight J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel Journal of marketing 84 (1), 1-25, 2020 | 687 | 2020 |
| Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels Journal of Consumer Research 45 (5), 988-1012, 2019 | 320 | 2019 |
| Detecting, preventing, and mitigating online firestorms in brand communities D Herhausen, S Ludwig, D Grewal, J Wulf, M Schoegel Journal of marketing 83 (3), 1-21, 2019 | 318 | 2019 |
| Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media F Villarroel Ordenes, S Ludwig, K De Ruyter, D Grewal, M Wetzels Journal of Consumer Research 43 (6), 875-894, 2017 | 303 | 2017 |
| What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews T Van Laer, J Edson Escalas, S Ludwig, EA Van Den Hende Journal of Consumer Research 46 (2), 267-285, 2019 | 170 | 2019 |
| The future of digital communication research: Considering dynamics and multimodality D Grewal, D Herhausen, S Ludwig, FV Ordenes Journal of Retailing 98 (2), 224-240, 2022 | 117 | 2022 |
| Take their word for it S Ludwig, K De Ruyter, D Mahr, M Wetzels, E Brüggen, T De Ruyck Mis Quarterly 38 (4), 1201-1218, 2014 | 109 | 2014 |
| Decoding social media speak: developing a speech act theory research agenda S Ludwig, K de Ruyter Journal of Consumer Marketing 33 (2), 124-134, 2016 | 63 | 2016 |
| Untangling a web of lies: Exploring automated detection of deception in computer-mediated communication S Ludwig, T Van Laer, K De Ruyter, M Friedman Journal of Management Information Systems 33 (2), 511-541, 2016 | 61 | 2016 |
| Regional adoption of business-to-business electronic commerce in China: Role of e-readiness J Tan, S Ludwig International Journal of Electronic Commerce 20 (3), 408-439, 2016 | 60 | 2016 |
| Communication in the gig economy: Buying and selling in online freelance marketplaces S Ludwig, D Herhausen, D Grewal, L Bove, S Benoit, K De Ruyter, ... Journal of Marketing 86 (4), 141-161, 2022 | 43 | 2022 |
| How communications by AI-enabled voice assistants impact the customer journey D Grewal, A Guha, E Schweiger, S Ludwig, M Wetzels Journal of Service Management 33 (4/5), 705-720, 2022 | 34 | 2022 |
| Analyzing online reviews through the lens of speech act theory: implications for consumer sentiment analysis FV Ordenes, S Ludwig, D Grewal, K de Ruyter, M Wetzels Journal of Consumer Research, 2016 | 13 | 2016 |
| A computational visual analysis of image design in social media J Wulf, T Mettler, S Ludwig, D Herhausen Proceedings of the 27th European Conference on Information Systems, 1-16, 2019 | 8 | 2019 |
| What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews T Van Laer, JE Escalas, S Ludwig, EA Van den Hende | 8 | 2017 |
| The market value of rhetorical signals in technology licensing contracts TJ Truong, S Ludwig, E Mooi, L Bove Industrial Marketing Management 105, 489-501, 2022 | 7 | 2022 |
| Writing for impact in service research C Gonsalves, S Ludwig, K de Ruyter, A Humphreys Journal of Service Research 24 (4), 480-499, 2021 | 7 | 2021 |
| Ko de Ruyter, Mike Friedman, Elisabeth C. Brüggen, Martin Wetzels, Gerard Pfann 2013a, More Than Words: The Influence of Affective Content and Linguistic Style Matches in … S Ludwig Journal of Marketing 77 (1), 87-103, 0 | 3 | |
| The Role of In-Store and Online Retailing Factors A Roggeveen, D Grewal, M de La Paz Toldos, EM González, A Valdez, ... Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 2 | 2017 |
