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Robert Cascio
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The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation
R Cascio, BJ Mariadoss, N Mouri
Industrial Marketing Management 39 (7), 1088-1096, 2010
1482010
Understanding purchase determinants of luxury vintage products
C Amatulli, G Pino, M De Angelis, R Cascio
Psychology & Marketing 35 (8), 616-624, 2018
892018
Marketing innovation and firm performance research model, research hypotheses, and managerial implications
RP Cascio
552011
Explaining student interaction and satisfaction: An empirical investigation of delivery mode influence
ZS Johnson, R Cascio, CA Massiah
Marketing Education Review 24 (3), 227-238, 2014
482014
Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA
M Pilar Martínez‐Ruiz, AI Jiménez‐Zarco, R Cascio
International Journal of Retail & Distribution Management 39 (7), 504-521, 2011
402011
Linguistic and symbolic elements in luxury fashion advertising: A qualitative analysis
C Amatulli, G Pino, M Iodice, R Cascio
International Journal of Business and Management 11 (9), 265-271, 2016
132016
Triggers of extraordinary experiences within a sub-cultural consumption event
J Allen, C Massiah, R Cascio, Z Johnson
Advances in Consumer Research 35, 711-713, 2008
122008
Emotional Intelligence: A Diagnostic Scale Optimized for Sales Force Selection And Development
R Cascio, C Milewicz
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2014
2014
ASSESSING THE MAXIMUM LEVEL OF CUSTOMER SATISFACTION IN GROCERY STORES: A COMPARISON BETWEEN SPAIN AND THE USA
R Cascio, MP MARTINEZ RUIZ, AI JIMENEZ ZARCO, C Amatulli
Proceedings of 9th International Marketing Trends Conference 2010 Venice, 2010
2010
Optimal Pricing and Online Retailer Satisfaction
R Cascio, R Echambadi
2007
Can A Brand Lend A Helping Hand?
R Cascio
2007
Back to the Future: We are Myopic After All
R Cascio, F Memon, X He
2006
Fitting the German BMW into the American Garage
R Cascio, K Akita
International Communications 2100, 6307, 2006
2006
Determinants of Success for Online Newspaper Providers: A Model for Subscription Funding
R Cascio, D Shaver
2006
Should Salesperson Age Be Kept A Secret?
R Cascio
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Artikler 1–15