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Vinita Sangtani
Vinita Sangtani
Associate Professor of Marketing, University of North Georgia
Verifisert e-postadresse på ung.edu
Tittel
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År
An institutional analysis of supply chain innovations in global marketing channels
DC Bello, R Lohtia, V Sangtani
Industrial Marketing Management 33 (1), 57-64, 2004
2622004
Hedonic shopping motivations in collectivistic and individualistic consumer cultures
H Evanschitzky, O Emrich, V Sangtani, AL Ackfeldt, KE Reynolds, ...
International Journal of Research in Marketing 31 (3), 335-338, 2014
1062014
Product knowledge and salesperson performance: rethinking the role of optimism
V Sangtani, F Murshed
Marketing Intelligence & Planning 35 (6), 724-739, 2017
392017
Relational governance in B2B electronic marketplaces: an updated typology
C Chelariu, V Sangtani
Journal of Business & Industrial Marketing 24 (2), 108-118, 2009
352009
The human side of technology project performance: Effects of satisfaction, perceived technology policy, task significance and training
R Teasley, M Jordan, V Sangtani
Journal of Management Information and Decision Sciences 15 (2), 53, 2012
162012
The impact of stigma: Negative stereotypes of salespeople
V Sangtani, JA Wood
Journal of Selling & Major Account 7, 38-52, 2007
62007
Effort, optimism, and sales performance: Rethinking the role of manager support
F Murshed, V Sangtani
Marketing Management Journal 26 (2), 51-68, 2016
52016
Product knowledge, optimism, and salesperson performance
V Sangtani, F Murshed
Annals of the Society for Marketing Advances Volume 2, 229, 2013
32013
SALES EFFORT AND PERFORMANCE: DARK SIDE OF CUSTOMER PRODUCT KNOWLEDGE.
F MURSHED, V SANGTANI
Marketing Management Journal 28 (1), 2018
22018
Overcoming the Stigma of Commission-Based Sales
V Sangtani, JA Wood
22015
Dependence and scarcity: A contingency perspective of structural and environmental constraints on marketing channel effectiveness
V Sangtani
Georgia State University, 2004
22004
Sales Effort and Performance: Moderating Role of Customer Product Knowledge
F Murshed, V Sangtani
2015 SMA Proceedings, 375, 2015
2015
Revisiting Salesperson Knowledge: The Role of Optimism
V Sangtani
Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015
2015
Hedonic shopping motivations across cultures
V Sangtani, H Evanschitzky, KE Reynolds, MJ Arnold
Academy of Marketing Science: Cultural Perspectives in Marketing Conference, 2008
2008
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Artikler 1–14