| Image variables in multi-attribute product evaluations: country-of-origin effects GM Erickson, JK Johansson, P Chao Journal of consumer research 11 (2), 694-699, 1984 | 1307 | 1984 |
| Partitioning country of origin effects: consumer evaluations of a hybrid product P Chao Journal of international business studies 24, 291-306, 1993 | 815 | 1993 |
| Impact of country-of-origin dimensions on product quality and design quality perceptions P Chao Journal of Business research 42 (1), 1-6, 1998 | 418 | 1998 |
| The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations P Chao Journal of advertising 30 (4), 67-81, 2001 | 344 | 2001 |
| Celebrity and foreign brand name as moderators of country-of-origin effects P Chao, G Wührer, T Werani International journal of advertising 24 (2), 173-192, 2005 | 301 | 2005 |
| Consumer profiles and perceptions: country‐of‐origin effects P Chao, KN Rajendran International Marketing Review 10 (2), 1993 | 186 | 1993 |
| The impact of country affiliation on the credibility of product attribute claims. P Chao Journal of Advertising Research, 1989 | 169 | 1989 |
| Information search and efficiency of consumer choices of new cars: country‐of‐origin effects P Chao, PB Gupta International Marketing Review 12 (6), 47-59, 1995 | 120 | 1995 |
| Country-of-origin: state of the art review for international marketing strategy and practice I Phau, P Chao International Marketing Review 25 (4), 2008 | 118 | 2008 |
| Export and reverse investment: strategic implications for newly industrialized countries P Chao Journal of International Business Studies 20, 75-91, 1989 | 101 | 1989 |
| Country-of-origin effects in global industrial sourcing: Toward an integrated framework PH Andersen, P Chao MIR: Management International Review, 339-360, 2003 | 65 | 2003 |
| International marketing and the Asia‐Pacific Region: Developments, opportunities, and research issues P Chao, S Samiee, L Sai‐Chung Yip International Marketing Review 20 (5), 480-492, 2003 | 62 | 2003 |
| Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China Y Zhou, P Chao, G Huang International Marketing Review 26 (3), 256-274, 2009 | 54 | 2009 |
| Characterization of nanoscale precipitates in superalloy 718 using high resolution SEM imaging TM Smith, NM Senanayake, CK Sudbrack, P Bonacuse, RB Rogers, ... Materials Characterization 148, 178-187, 2019 | 34 | 2019 |
| Translating brand names effectively: Brand attitude reversal and perceived brand name translation relevance in an emerging market P Chao, S Lin Journal of international consumer marketing 29 (3), 120-134, 2017 | 28 | 2017 |
| Product-country images: Impact and role in international marketing P Chao Journal of Marketing 59 (2), 115, 1995 | 20 | 1995 |
| Impact of country personality on attitude toward foreign products: self-congruity as a mediator M Aktan, PW Chao Atlantic Marketing Journal 5 (1), 9, 2016 | 18 | 2016 |
| Effects of fit, consumer involvement and the number of celebrities on consumer behavior in an emerging market H Wang, P Chao, JY Wang Journal of International Consumer Marketing 27 (5), 388-402, 2015 | 15 | 2015 |
| Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies I Phau, P Chao, X Wang, Z Yang International marketing review 25 (4), 458-474, 2008 | 11 | 2008 |
| Implications of Prospective Payment Under DRGs for Hospital Marketing. S Folland, JT Ziegenfuss Jr, P Chao Journal of Health Care Marketing 8 (4), 1988 | 10 | 1988 |
