| “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review 28 (5), 454-472, 2011 | 421 | 2011 |
| Dimensions of fit between a brand and a social cause and their influence on attitudes S Zdravkovic, P Magnusson, SM Stanley International Journal of Research in Marketing 27 (2), 151-160, 2010 | 336 | 2010 |
| Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks P Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA Westjohn International Marketing Review 25 (2), 183-201, 2008 | 235 | 2008 |
| The role of cultural intelligence in marketing adaptation and export performance P Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ... Journal of International Marketing 21 (4), 44-61, 2013 | 223 | 2013 |
| Technology readiness and usage: a global-identity perspective SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou Journal of the Academy of Marketing Science 37, 250-265, 2009 | 183 | 2009 |
| The spillover effects of prototype brand transgressions on country image and related brands P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic Journal of International Marketing 22 (1), 21-38, 2014 | 153 | 2014 |
| Enhancing brand image via sponsorship: strength of association effects S Zdravkovic, BD Till International Journal of Advertising 31 (1), 113-132, 2012 | 119 | 2012 |
| Meta-analysis of cultural differences: Another slice at the apple P Magnusson, DW Baack, S Zdravkovic, KM Staub, LS Amine International Business Review 17 (5), 520-532, 2008 | 114 | 2008 |
| Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review 28 (5), 497-507, 2011 | 97 | 2011 |
| Does country‐of‐origin matter to Generation Y? S Zdravkovic Young Consumers 14 (1), 89-102, 2013 | 72 | 2013 |
| An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review 32 (6), 663-685, 2015 | 54 | 2015 |
| Changing the face of international business education: the X-Culture project V Taras, P Bryla, SF Gupta, A Jiménez, MS Minor, T Muth, X Ordenana, ... AIB Insights 12 (4), 11-17, 2012 | 39 | 2012 |
| A longitudinal analysis of country image and brand origin effects P Magnusson, S Zdravkovic, SA Westjohn International Marketing Review 39 (4), 912-930, 2022 | 19 | 2022 |
| Expatriate consumers’ adaptations and food brand choices: A compensatory control perspective D Miocevic, S Zdravkovic Journal of International Marketing 28 (4), 75-89, 2020 | 14 | 2020 |
| Does MTV really do a good job of evaluating professors? An empirical test of the internet site RateMyProfessors. com KB Murray, S Zdravkovic Journal of Education for Business 91 (3), 138-147, 2016 | 11 | 2016 |
| Acculturation of expatriate consumers: Conditional effects of mental attachments to home country D Miocevic, S Zdravkovic Journal of global marketing 33 (3), 193-206, 2020 | 10 | 2020 |
| Vicarious animosity: Taking sides on provocative issues S Zdravkovic, P Magnusson, D Miocevic, SA Westjohn Journal of Business Research 124, 77-85, 2021 | 6 | 2021 |
| Student attitudes toward client sponsors and learning: An analysis of the effects of incorporating a client-sponsored project in an introductory marketing course J McKay-Nesbitt, S Zdravkovic Journal of Higher Education Theory and Practice 13 (3/4), 113-125, 2013 | 6 | 2013 |
| Cultural distance in international business: a meta-analytic review P Magnusson, DW Baack, S Zdravkovic, K Staub Annual Meeting of the Academy of International Business, Beijing, 2006 | 6 | 2006 |
| Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands D Miocevic, R Brecic, S Zdravkovic Journal of Product & Brand Management 31 (5), 718-730, 2022 | 5 | 2022 |
Peter MagnussonProfessor of Marketing and Department Chair, University of Texas Rio Grande ValleyVerifisert e-postadresse på utrgv.edu
