Bodo B Schlegelmilch
Bodo B Schlegelmilch
Professor of International Management and Marketing, WU: Vienna University of Economics and Business
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Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
A Diamantopoulos, BB Schlegelmilch, RR Sinkovics, GM Bohlen
Journal of Business research 56 (6), 465-480, 2003
The link between green purchasing decisions and measures of environmental consciousness
BB Schlegelmilch, GM Bohlen, A Diamantopoulos
European journal of marketing 30 (5), 35-55, 1996
Learning from foreign subsidiaries: An empirical investigation of headquarters' benefits from reverse knowledge transfers
TC Ambos, B Ambos, BB Schlegelmilch
International Business Review 15 (3), 294-312, 2006
Taking the fear out of data analysis: a step-by-step approach
A Diamantopoulos, BB Schlegelmilch
Cengage Learning EMEA, 2000
“Why don’t consumers care about CSR?”: A qualitative study exploring the role of CSR in consumption decisions
M Öberseder, BB Schlegelmilch, V Gruber
Journal of business ethics 104 (4), 449-460, 2011
Do corporate codes of ethics reflect national character? Evidence from Europe and the United States
CC Langlois, BB Schlegelmilch
Journal of International Business Studies 21 (4), 519-539, 1990
CSR practices and consumer perceptions
M Öberseder, BB Schlegelmilch, PE Murphy
Journal of Business Research 66 (10), 1839-1851, 2013
Drivers of commitment and its impact on performance in cross-cultural buyer-seller relationships: The importer's perspective
D Skarmeas, CS Katsikeas, BB Schlegelmilch
Journal of International Business Studies 33 (4), 757-783, 2002
The relationship between country‐of‐origin image and brand image as drivers of purchase intentions: A test of alternative perspectives
A Diamantopoulos, B Schlegelmilch, D Palihawadana
International Marketing Review, 2011
Profile analyses of non-exporters versus exporters grouped by export involvement
FN Burton, BB Schlegelmilch
Management international review, 38-49, 1987
Consumers’ perceptions of corporate social responsibility: Scale development and validation
M Öberseder, BB Schlegelmilch, PE Murphy, V Gruber
Journal of Business Ethics 124 (1), 101-115, 2014
Explaining export development through psychic distance: enlightening or elusive?
B Stöttinger, BB Schlegelmilch
International Marketing Review, 1998
Measuring ecological concern: A multi‐construct perspective
G Bohlen, BB Schlegelmilch, A Diamantopoulos
Journal of marketing management 9 (4), 415-430, 1993
Pre-testing in questionnaire design: A review of the literature and suggestions for further research
N Reynolds, A Diamantopoulos, B Schlegelmilch
Market Research Society. Journal. 35 (2), 1-11, 1993
The perils and opportunities of communicating corporate ethics
BB Schlegelmilch, I Pollach
Journal of marketing management 21 (3-4), 267-290, 2005
Strategic innovation: the construct, its drivers and its strategic outcomes
BB Schlegelmilch, A Diamantopoulos, P Kreuz
Journal of strategic marketing 11 (2), 117-132, 2003
Innovation and control in the multinational firm: A comparison of political and contingency approaches
B Ambos, BB Schlegelmilch
Strategic Management Journal 28 (5), 473-486, 2007
Knowledge transfer between marketing functions in multinational companies: a conceptual model
BB Schlegelmilch, TC Chini
International Business Review 12 (2), 215-232, 2003
Half a century of marketing ethics: Shifting perspectives and emerging trends
BB Schlegelmilch, M Öberseder
Journal of Business Ethics 93 (1), 1-19, 2010
Understanding the role of export marketing assistance: empirical evidence and research needs
A Diamantopoulos, BB Schlegelmilch, KY Tse
European Journal of marketing 27 (4), 5-18, 1993
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