Reconsidering formative measurement. RD Howell, E Breivik, JB Wilcox Psychological methods 12 (2), 205, 2007 | 586 | 2007 |
Questions about formative measurement JB Wilcox, RD Howell, E Breivik Journal of Business Research 61 (12), 1219-1228, 2008 | 390 | 2008 |
Consumer brand relationships: an investigation of two alternative models E Breivik, H Thorbjørnsen Journal of the Academy of Marketing Science 36, 443-472, 2008 | 321 | 2008 |
Adding variables to improve fit: The effect of model size on fit assessment in LISREL E Breivik, UH Olsson Structural equation modeling: Present and future, 169-194, 2001 | 158 | 2001 |
Is formative measurement really measurement? Reply to Bollen (2007) and Bagozzi (2007). RD Howell, E Breivik, JB Wilcox American Psychological Association 12 (2), 238, 2007 | 146 | 2007 |
The influence of media on advertising effectiveness a comparison of internet, posters and radio H Nysveen, E Breivik International Journal of Market Research 47 (4), 381-404, 2005 | 102 | 2005 |
Elicitation of product attributes in an evaluation context: A comparison of three elicitation techniques E Breivik, M Supphellen Journal of Economic Psychology 24 (1), 77-98, 2003 | 70 | 2003 |
Two equivalent discrepancy functions for maximum likelihood estimation: Do their test statistics follow a non-central chi-square distribution under model misspecification? UH Olsson, T Foss, E Breivik Sociological Methods & Research 32 (4), 453-500, 2004 | 64 | 2004 |
Dimensions of Intangibility and Their Impact of Product Evaluation E Breivik, SV Troye Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 48* | 2015 |
Formative measurement: A critical perspective RD Howell, E Breivik, JB Wilcox ACM SIGMIS Database: The DATABASE for Advances in Information Systems 44 (4 …, 2013 | 37 | 2013 |
Consumer-brand relationships: A test of alternative models H Thorbjornsen, E Breivik, M Supphellen American Marketing Association. Conference Proceedings 13, 283, 2002 | 16 | 2002 |
Dimensions of product intangibility and their impact on product evaluation, papier de recherche présenté à la Conférence Annuelle de l’Association for Consumer Research E Breivik, SV Troye, UH Olsson Montréal, Canada, 1998 | 8 | 1998 |
Elicitation of attributes: a comparison of preference model structures derived from two elicitation techniques R Lines, E Breivik, M Supphellen Marketing Today and for the 21st century: proceedings of the 24th EMAC …, 1995 | 7 | 1995 |
Evaluation differences between goods and services: the role of product intangibility E Breivik Norges handelshøyskole, 1995 | 6 | 1995 |
Causal indicator models have nothing to do with measurement RD Howell, E Breivik Measurement: Interdisciplinary Research and Perspectives 14 (4), 167-169, 2016 | 5 | 2016 |
Brand strategies and brand effects in industrial markets E Breivik SNF, 2000 | 5 | 2000 |
Merke–person-relasjoner:(Enda) et nytt perspektiv innen merkevareledelse? E Breivik, H Thorbjørnsen Magma 5 (2), 2002 | 4 | 2002 |
Relationship age: Abundance of meaning or just a point in time E Breivik Beta 30 (1), 64-76, 2016 | 3 | 2016 |
Do the Test Statistics for ML, NWLS and GLS Follow a Non-central Chi-square Distribution under Model Misspecification? UH Olsson, T Foss, E Breivik, SV Troye | 1 | 2003 |
Le biais dans les méthodes d'identification des attributs: une comparaison multidimensionnelle de la grille répertoire et des techniques d'attributs préétablis R Lines, E BREIVIK, M Supphellen Congrès de l'Association Française de Marketing, 617-640, 1994 | 1 | 1994 |