The future of buyer–seller interactions: A conceptual framework and research agenda M Ahearne, Y Atefi, SK Lam, M Pourmasoudi Journal of the Academy of Marketing Science, 1-24, 2022 | 120 | 2022 |
Measuring peer effects in sales research: A review of challenges and remedies Y Atefi, M Pourmasoudi Journal of Personal Selling & Sales Management 39 (3), 264-274, 2019 | 9 | 2019 |
The impact of the information revolution on the classical sales model M Pourmasoudi, M Ahearne, Z Hall, P Krishnamurthy Journal of Personal selling & sales ManageMent 42 (2), 193-208, 2022 | 7 | 2022 |
Selling in the digital age M Ahearne, Z Hall, P Krishnamurthy, M Pourmasoudi Marketing Science Institute Working Paper Series Report, 2019 | 6 | 2019 |
Enabling Comparability of Responses in International Sales Force Surveys: Evidence from a Cross-National Survey of Salespeople and Sales Managers M Pourmasoudi, P Wiseman, M Ahearne, Z Hall Journal of International Marketing 32 (1), 15-32, 2024 | 5 | 2024 |
EXPRESS: Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes M Ahearne, M Pourmasoudi, Y Atefi, SK Lam Journal of Marketing, 00222429241264191, 2024 | | 2024 |
ESSAYS ON SELLING AND SALES INCENTIVES M Pourmasoudi | | 2021 |