| The impact of fake reviews on online visibility: A vulnerability assessment of the hotel industry T Lappas, G Sabnis, G Valkanas Information Systems Research 27 (4), 940-961, 2016 | 302 | 2016 |
| The sales lead black hole: On sales reps' follow-up of marketing leads G Sabnis, SC Chatterjee, R Grewal, GL Lilien Journal of marketing 77 (1), 52-67, 2013 | 178 | 2013 |
| Knowledge reuse for customization H Kyriakou, JV Nickerson, G Sabnis MIS quarterly 41 (1), 315-332, 2017 | 153 | 2017 |
| The importance of interactions between content characteristics and creator characteristics for studying virality in social media Y Han, T Lappas, G Sabnis Information Systems Research 31 (2), 576-588, 2020 | 111 | 2020 |
| Digital platforms in the news industry: how social media platforms impact traditional media news viewership J Ren, H Dong, A Popovic, G Sabnis, J Nickerson European Journal of Information Systems 33 (1), 1-18, 2024 | 47 | 2024 |
| Cable news wars on the Internet: Competition and user-generated content G Sabnis, R Grewal Information Systems Research 26 (2), 301-319, 2015 | 22 | 2015 |
| Competition and its implications for marketing strategy G Sabnis, R Grewal Handbook of Marketing Strategy, 2012 | 6 | 2012 |
| How Social Media Impacts Mass Media News Viewership in the Stock Market J Ren, H Dong, G Sabnis, JV Nickerson Available at SSRN 3441840, 2019 | 1 | 2019 |
| The Sales Lead Black Hole: On Sales Follow-Up of Marketing Leads G Sabnis, R Grewal, G Lilien, SC Chatterjee Institute for the Study of Business Markets, Pennsylvania State University, 2010 | 1 | 2010 |
| How Social Media Predicts News Viewership-The moderating role of news theme prominence. J Ren, H Dong, G Sabnis, JV Nickerson AMCIS, 2020 | | 2020 |
| Cable News Wars on the Internet: The Competitive Influence of User-Generated Content G Sabnis, R Grewal | | 2012 |
| Essays on competition and user-generated content G Sabnis The Pennsylvania State University, 2011 | | 2011 |
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillVerified email at kenan-flagler.unc.edu
