Gaurav Sabnis
Gaurav Sabnis
Associate Professor of Marketing, Stevens Institute of Technology
Verified email at - Homepage
Cited by
Cited by
The impact of fake reviews on online visibility: A vulnerability assessment of the hotel industry
T Lappas, G Sabnis, G Valkanas
Information Systems Research 27 (4), 940-961, 2016
The sales lead black hole: On sales reps' follow-up of marketing leads
G Sabnis, SC Chatterjee, R Grewal, GL Lilien
Journal of marketing 77 (1), 52-67, 2013
Knowledge reuse for customization
H Kyriakou, JV Nickerson, G Sabnis
MIS quarterly 41 (1), 315-332, 2017
The importance of interactions between content characteristics and creator characteristics for studying virality in social media
Y Han, T Lappas, G Sabnis
Information Systems Research 31 (2), 576-588, 2020
Digital platforms in the news industry: how social media platforms impact traditional media news viewership
J Ren, H Dong, A Popovic, G Sabnis, J Nickerson
European Journal of Information Systems 33 (1), 1-18, 2024
Cable news wars on the Internet: Competition and user-generated content
G Sabnis, R Grewal
Information Systems Research 26 (2), 301-319, 2015
Competition and its implications for marketing strategy
G Sabnis, R Grewal
Handbook of Marketing Strategy, 2012
How Social Media Impacts Mass Media News Viewership in the Stock Market
J Ren, H Dong, G Sabnis, JV Nickerson
Available at SSRN 3441840, 2019
The Sales Lead Black Hole: On Sales Follow-Up of Marketing Leads
G Sabnis, R Grewal, G Lilien, SC Chatterjee
Institute for the Study of Business Markets, Pennsylvania State University, 2010
How Social Media Predicts News Viewership-The moderating role of news theme prominence.
J Ren, H Dong, G Sabnis, JV Nickerson
AMCIS, 2020
Cable News Wars on the Internet: The Competitive Influence of User-Generated Content
G Sabnis, R Grewal
Essays on competition and user-generated content
G Sabnis
The Pennsylvania State University, 2011
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