richard plank
richard plank
Professor of Marketing University of South Florida
Verifisert e-postadresse på usf.edu
Sitert av
Sitert av
Measuring brand equity: An evaluation of a consumer-based brand equity scale
JH Washburn, RE Plank
Journal of Marketing theory and Practice 10 (1), 46-62, 2002
Total cost of ownership models: An exploratory study
BG Ferrin, RE Plank
Journal of Supply chain management 38 (2), 18-29, 2002
A uses and gratifications perspective on the Internet as a new information source
BJ Parker, RE Plank
American Business Review 18 (2), 43, 2000
Methods in Sales Research: Perceived Trust in Business-to-Business Sales: A New Measure
JM Comer, RE Plank, DA Reid, EB Pullins
Journal of Personal Selling & Sales Management 19 (3), 61-71, 1999
Business marketing comes of age: A comprehensive review of the literature
DA Reid, RE Plank
Journal of Business-to-Business Marketing 7 (2-3), 9-186, 2000
Maintaining buyer‐supplier partnerships
R Landeros, R Reck, RE Plank
International Journal of Purchasing and Materials Management 31 (2), 2-12, 1995
The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland
JD Lindquist, I Vida, RE Plank, A Fairhurst
International Business Review 10 (5), 505-516, 2001
The effect of intercultural sensitivity on employee performance in cross‐cultural service encounters
S Sizoo, R Plank, W Iskat, H Serrie
Journal of Services Marketing 19 (4), 245-255, 2005
A critical review of industrial market segmentation
RE Plank
Industrial Marketing Management 14 (2), 79-91, 1985
The mediating role of sales behaviors: an alternative perspective of sales performance and effectiveness
RE Plank, DA Reid
Journal of Personal Selling & Sales Management 14 (3), 43-56, 1994
Logistics performance measurement in the supply chain: a benchmark
JS Keebler, RE Plank
Benchmarking: An International Journal 16 (6), 785-798, 2009
The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
SJ Newell, JJ Belonax, MW McCardle, RE Plank
Journal of Marketing Theory and Practice 19 (3), 307-316, 2011
The effect of social conflict on relationship loyalty in business markets
RE Plank, SJ Newell
Industrial Marketing Management 36 (1), 59-67, 2007
Examining the role of brand equity in business markets: A model, research propositions, and managerial implications
J Kim, DA Reid, RE Plank, R Dahlstrom
Journal of Business-to-Business Marketing 5 (3), 65-89, 1999
The impact of purchase situation on salesperson communication behaviors in business markets
DA Reid, EB Pullins, RE Plank
Industrial Marketing Management 31 (3), 205-213, 2002
The role of purchase importance on buyer perceptions of the trust and expertise components of supplier and salesperson credibility in business-to-business relationships
JJ Belonax Jr, SJ Newell, RE Plank
Journal of Personal Selling & Sales Management 27 (3), 247-258, 2007
Clarifying the influence of emotional intelligence on salesperson performance
S Kadic-Maglajlic, I Vida, C Obadia, R Plank
Journal of Business & Industrial Marketing 31 (7), 877-888, 2016
Health consciousness, scientific orientation and wellness: an examination of the determinants of wellness attitudes and behaviors
RE Plank, SJ Gould
Health Marketing Quarterly 7 (3-4), 65-82, 1990
A short measure of perceived empathy
RE Plank, AP Minton, DA Reid
Psychological reports 79 (3_suppl), 1219-1226, 1996
Gaining competitive advantages: analyzing the gap between expectations and perceptions of service quality
CL Ham, W Johnson, A Weinstein, R Plank, PL Johnson
International Journal of Value-Based Management 16, 197-203, 2003
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