| Enhancing microfinance outreach through market‐oriented new service development in Indian regional rural banks P Megicks, A Mishra, J Lean International Journal of Bank Marketing 23 (1), 107-125, 2005 | 55 | 2005 |
| Entrepreneurial motivations in start-up and survival of micro-and small enterprises in the rural non-farm economy A Mishra Journal of Small Business & Entrepreneurship 18 (3), 289-326, 2005 | 38 | 2005 |
| Microfinance: supporting micro and small Enterprises A Mishra, P Igwe, J Lean, P Megicks The Routledge Companion to Financial Services Marketing, 423-437, 2014 | 11 | 2014 |
| Entrepreneurial characteristics and SME growth in Saudi Arabia: The role of the financial support system MF Albasri, A Mishra, I Elbeltagi Proceedings of the Eighth Saudi Students Conference in the UK, 39-52, 2016 | 7 | 2016 |
| Book chapter on supporting micro and small enterprises A Mishra, P Igwe, J Lean, P Megicks The Routledge Companion to Financial Services Marketing, Routledge (Taylor …, 2014 | 6 | 2014 |
| The impact of affirmative action policy on the employment of women in the private sector: the case of Saudi Arabia A Alothman, A Mishra | 4 | 2014 |
| A mixed-method approach to examining the drivers and outcomes of citizen trust towards e-government ASM Almamy, A Mishra, D Chowdhury International Journal of Customer Relationship Marketing and Management …, 2022 | 3 | 2022 |
| Coordination failure in the rural credit markets M Mishra Journal of Microfinance/ESR Review 3 (1), 7, 2001 | 3 | 2001 |
| Strategic planning implementation and its impact on service quality: Case study of Saudi universities O Albadry, A Mishra, D Chowdhury ICERI2013 Proceedings, 3843-3848, 2013 | | 2013 |
