Yonghwan Chang
Yonghwan Chang
Verifisert e-postadresse på ufl.edu
Sitert av
Sitert av
Scarcity message effects on consumption behavior: Limited edition product considerations
WE Jang, YJ Ko, JD Morris, Y Chang
Psychology & Marketing 32 (10), 989-1001, 2015
The effect of perceived brand leadership on luxury service WOM
Y Chang, YJ Ko, WL Leite
Journal of Services Marketing 30 (6), 659-671, 2016
The brand leadership: Scale development and validation
Y Chang, YJ Ko
Journal of Brand Management 21, 63-80, 2014
Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship
YJ Ko, Y Chang, C Park, F Herbst
Journal of Consumer Behaviour 16 (2), 176-186, 2017
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions: A moderated mediation of emotions and flow
Y Chang, DL Wann, Y Inoue
Journal of Sport Management 32 (4), 334-347, 2018
A hierarchical approach for predicting sport consumption behavior: A personality and needs perspective
YJ Ko, Y Chang, W Jang, M Sagas, JO Spengler
Journal of Sport Management 31 (3), 213-228, 2017
Consumers’ perceived post purchase risk in luxury services
Y Chang, YJ Ko
International Journal of Hospitality Management 61, 94-106, 2017
Spectators’ emotional responses in tweets during the Super Bowl 50 game
Y Chang
Sport Management Review 22 (3), 348-362, 2019
How does the negative impact of an athlete’s reputational crisis spill over to endorsed and competing brands? The moderating effects of consumer knowledge
S Sato, YJ Ko, Y Chang, M Kay
Communication & Sport 7 (3), 385-409, 2019
The relative effects of game outcome and process on fans’ media consumption experiences
EW Jang, YJ Ko, D Wann, Y Chang
European Sport Management Quarterly 17 (5), 635-658, 2017
Reconsidering the role of fit in celebrity endorsement: Associative‐propositional evaluation (APE) accounts of endorsement effectiveness
Y Chang, YJ Ko
Psychology & Marketing 33 (9), 678-691, 2016
Strategic match of athlete endorsement in global markets: an associative learning perspective
Y Chang, Y Jae Ko, A Tasci, A Arai, T Kim
International Journal of Sports Marketing and Sponsorship 15 (4), 40-58, 2014
When infamy becomes fame: The positive side of negative athlete publicity
Y Chang
Journal of Sport Management 32 (4), 401-411, 2018
The effects of association strength on attention and product evaluation: Reconsidering endorsement effectiveness
Y Chang, YJ Ko
European Journal of Marketing 52 (5/6), 1257-1279, 2018
Implicit and explicit affective evaluations of athlete brands: the associative evaluation–emotional appraisal–intention model of athlete endorsements
Y Chang, YJ Ko, BD Carlson
Journal of Sport Management 32 (6), 497-510, 2018
Achieving loyalty in athlete branding: Examining the relationship between athlete brand image and consumer loyalty
A Arai, Y Chang
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
Value-based stakeholder loyalty toward sport technology. A case of the electronic body protector and scoring system in taekwondo events
YJ Ko, Y Chang, YC Rhee, JS Valacich, Y Hur, C Park
RICYDE. Revista Internacional de Ciencias del Deporte 10 (35), 46-62, 2014
Personality determinants of consumption of premium seats in sports stadiums
Y Chang, YJ Ko, W Jang
International Journal of Contemporary Hospitality Management 31 (8), 3395-3414, 2019
Spectator emotions in predicting psychological vigor: Emotional meta experience and affect valuation perspectives
Y Chang, Y Inoue
Sport Management Review 24 (4), 594-619, 2021
Remedying Stereotype Threat Effects in Spectator Sports
Y Chang, V Schull, LA Kihl
Journal of Sport Management 35 (2), 172-184, 2021
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