Shantanu Dutta
Shantanu Dutta
Professor of Marketing, University of Southern California
Verifisert e-postadresse på marshall.usc.edu - Startside
Sitert av
Sitert av
Agency relationships in marketing: A review of the implications and applications of agency and related theories
M Bergen, S Dutta, OC Walker Jr
Journal of marketing 56 (3), 1-24, 1992
Success in high-technology markets: Is marketing capability critical?
S Dutta, O Narasimhan, S Rajiv
Marketing science 18 (4), 547-568, 1999
Conceptualizing and measuring capabilities: Methodology and empirical application
S Dutta, OM Narasimhan, S Rajiv
Strategic management journal 26 (3), 277-285, 2005
The magnitude of menu costs: direct evidence from large US supermarket chains
D Levy, M Bergen, S Dutta, R Venable
The Quarterly Journal of Economics 112 (3), 791-824, 1997
Pricing process as a capability: A resource‐based perspective
S Dutta, MJ Zbaracki, M Bergen
Strategic management journal 24 (7), 615-630, 2003
Managerial and customer costs of price adjustment: direct evidence from industrial markets
MJ Zbaracki, M Ritson, D Levy, S Dutta, M Bergen
Review of Economics and statistics 86 (2), 514-533, 2004
Empirical tests of optimal cognitive distance
S Wuyts, MG Colombo, S Dutta, B Nooteboom
Journal of Economic Behavior & Organization 58 (2), 277-302, 2005
Portfolios of interfirm agreements in technology-intensive markets: Consequences for innovation and profitability
S Wuyts, S Dutta, S Stremersch
Journal of marketing 68 (2), 88-100, 2004
The relationship between a firm's level of technological innovativeness and its pattern of partnership agreements
S Dutta, AM Weiss
Management science 43 (3), 343-356, 1997
Absorptive capacity in high-technology markets: The competitive advantage of the haves
O Narasimhan, S Rajiv, S Dutta
Marketing Science 25 (5), 510-524, 2006
Understanding dual distribution: the case of reps and house accounts
S Dutta, M Bergen, JB Heide, G John
The Journal of Law, Economics, and Organization 11 (1), 189-204, 1995
Marketing in technology-intensive markets: Toward a conceptual framework
G John, AM Weiss, S Dutta
Journal of Marketing 63 (4_suppl1), 78-91, 1999
Benefiting from alliance portfolio diversity: The role of past internal knowledge creation strategy
S Wuyts, S Dutta
Journal of Management 40 (6), 1653-1674, 2014
Branded variants: A retail perspective
M Bergen, S Dutta, SM Shugan
Journal of marketing research 33 (1), 9-19, 1996
Menu costs, posted prices, and multiproduct retailers
S Dutta, M Bergen, D Levy, R Venable
Journal of Money, Credit, and Banking, 683-703, 1999
Pricing as a strategic capability
S Dutta, M Bergen, D Levy, M Ritson, M Zbaracki
MIT Sloan Management Review 43 (3 (April 15, 2002)), 61-66, 2002
The governance of exclusive territories when dealers can bootleg
S Dutta, M Bergen, G John
Marketing Science 13 (1), 83-99, 1994
Perception spillovers across competing brands: A disaggregate model of how and when
R Janakiraman, C Sismeiro, S Dutta
Journal of Marketing Research 46 (4), 467-481, 2009
How does enforcement deter gray market incidence?
KD Antia, ME Bergen, S Dutta, RJ Fisher
Journal of Marketing 70 (1), 92-106, 2006
The impact of automation of systems on medical errors: evidence from field research
R Aron, S Dutta, R Janakiraman, PA Pathak
Information systems research 22 (3), 429-446, 2011
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