Lea Reis
Lea Reis
Verified email at uni-bamberg.de - Homepage
Title
Cited by
Cited by
Year
The Curse of Mobile Marketing: A Mixed Methods Study on Individuals’ Switch to Mobile Ad Blockers
L Müller, J Mattke, C Maier, T Weitzel
202017
# Sponsored# Ad: Exploring the Effect of Influencer Marketing on Purchase Intention
L Müller, J Mattke, C Maier
172018
Bitcoin Resistance Behavior: A QCA Study Explaining Why Individuals Resist Bitcoin as a Means of Payment
J Mattke, C Maier, L Müller, T Weitzel
ICIS 2018 Proceedings San Francisco, CA, 2018
142018
WHY DO INDIVIDUALS AVOID SOCIAL MEDIA ADVERTIS-ING: A QUALITATIVE COMPARISON ANALYSIS STUDY
J Mattke, L Müller, C Maier
ECIS 2018 Proceedings, 2018
102018
Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer’s Brand Attitude in Social Media
J Mattke, L Müller, C Maier
Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019
72019
Why do individuals block online ads? An explorative study to explain the use of ad blockers
J Mattke, LK Müller, C Maier
62017
Conversational Agents in Healthcare: Using QCA to Explain Patients’ Resistance to Chatbots for Medication
L Müller, J Mattke, C Maier, T Weitzel
International Workshop on Chatbot Research and Design, 3-18, 2019
52019
Avoidance of Social Media Advertising: A Latent Profile Analysis
J Mattke, L Müller, C Maier, H Graser
Proceedings of the 2018 ACM SIGMIS Conference on Computers and People …, 2018
52018
Avoidance of Social Media Advertising
J Mattke, L Müller, C Maier, H Graser
Proceedings of the 2018 ACM SIGMIS Conference on Computers and People …, 2018
5*2018
Typology of User Resistance Behavior: A Study Explaining Why Individuals Resist Using Bitcoin
J Mattke, C Maier, L Müller, T Weitzel
52018
Chatbot Acceptance: A Latent Profile Analysis on Individuals' Trust in Conversational Agents
L Müller, J Mattke, C Maier, T Weitzel, H Graser
Proceedings of the 2019 on Computers and People Research Conference, 35-42, 2019
42019
Transforming Online Advertising: A User Centric Approach to Bridge the Gap
L Müller
Proceedings of the 2018 ACM SIGMIS Conference on Computers and People …, 2018
22018
Is Cryptocurrency Money? Three Empirical Studies Analyzing Medium of Exchange, Store of Value and Unit of Account
J Mattke, C Maier, L Reis
Proceedings of the 2020 on Computers and People Research Conference, 26-35, 2020
12020
Chatbots in Healthcare: Status Quo, Application Scenarios for Physicians and patients and Future Directions.
L Reis, C Maier, J Mattke, T Weitzel
ECIS, 2020
12020
Communication Measures to Reduce Techno-Invasion and Techno-Overload: A Qualitative Study Uncovering Positive and Adverse Effects
K Pflügner, L Reis, C Maier, T Weitzel
Proceedings of the 2020 on Computers and People Research Conference, 114-122, 2020
2020
Chatbot Acceptance: A Latent Profile Analysis on Individuals’ Trust in Conversational Agents
T Weitzel, H Graser, L Müller, J Mattke, C Maier
2019
Not Talking to Robo-Doc: A QCA Study Examining Patients’ Resistance to Chatbots for Anamnesis
L Müller, J Mattke, T Weitzel
2019
Enabling Digital Commerce: Advertising and the Influence of User Behavior
L Müller
AMCIS 2019, 2019
2019
Online Advertising Research through the Ad Delivery Process: A Literature Review
L Müller, J Mattke, C Maier
Proceedings of the 2018 ACM SIGMIS Conference on Computers and People …, 2018
2018
Exploring the Impact of Influencer Marketing on Purchase Intention
L Müller, J Mattke
2018
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