Consumer-based brand equity and brand performance JM Oliveira-Castro, GR Foxall, VK James, RHBF Pohl, MB Dias, ... The Service Industries Journal 28 (4), 445-461, 2008 | 209 | 2008 |
The behavioral economics of consumer brand choice: Patterns of reinforcement and utility maximization GR Foxall, JM Oliveira-Castro, VK James, TC Schrezenmaier, GR Foxall, ... The behavioral economics of brand choice, 125-164, 2007 | 207 | 2007 |
Consumer behavior analysis and social marketing: The case of environmental conservation GR Foxall, JM Oliveira-Castro, VK James, MM Yani-de-Soriano, ... Behavior and social issues 15, 101-125, 2006 | 187 | 2006 |
The behavioral economics of consumer brand choice: Establishing a methodology GR Foxall, JM Oliveira-Castro, VK James, TC Schrezenmaier, GR Foxall, ... The Behavioral Economics of Brand Choice, 100-124, 2007 | 139 | 2007 |
Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity JM Oliveira-Castro, GR FOXALL, TC SCHREZENMAIER Journal of the Experimental Analysis of Behavior 85 (2), 147-166, 2006 | 121 | 2006 |
Patterns of consumer response to retail price differentials GR Foxall, JM Oliveira-Castro, VK James, TC Schrezenmaier, JM Oliveira, ... The Behavioral Economics of Brand Choice, 165-197, 2007 | 106 | 2007 |
The Behavioural Economics of Brand Choice. 1. ed. Hampshire, Reino Unido GR FOXALL, JM Oliveira-Castro, TC SCHREZENMAIER, V JAMES Palgrave Macmillan 1, 309, 2007 | 97* | 2007 |
Effects of base price upon search behavior of consumers in a supermarket: An operant analysis JM Oliveira-Castro Journal of Economic Psychology 24 (5), 637-652, 2003 | 87 | 2003 |
Análise do comportamento do consumidor JM Oliveira-Castro, GR Foxall Análise do comportamento: Pesquisa, teoria e aplicação 1, 283-304, 2005 | 80 | 2005 |
Market segmentation from a behavioral perspective VK Wells, SW Chang, JM Oliveira-Castro, J Pallister Consumer Behavior Analysis, 128-150, 2014 | 79 | 2014 |
Choice, experience, and the generalized matching law JM Oliveira-Castro, JC TODOROV, ES HANNA, MCNB SA, MQ BARRETO Journal of the Experimental Analysis of Behavior 40, 99-111, 1983 | 79* | 1983 |
Consumer Behavioural Analysis and the Behavioural Perspective Model. GR FOXALL, JM OLIVEIRA-CASTRO NETO, V JAMES, ... Management Online Review 1, 1-8, 2007 | 77* | 2007 |
A behavioral-economic analysis of the essential value of brands JM Oliveira-Castro, GR Foxall, J Yan, VK Wells Behavioural processes 87 (1), 106-114, 2011 | 64 | 2011 |
Individual differences in price responsiveness within and across food brands JM Oliveira-Castro, GR Foxall, VK James The Service Industries Journal 28 (6), 733-753, 2008 | 56 | 2008 |
Brand-related and situational influences on demand elasticity GR Foxall, J Yan, JM Oliveira-Castro, VK Wells Journal of Business Research 66 (1), 73-81, 2013 | 55 | 2013 |
Consumer brand choice: Money allocation as a function of brand reinforcing attributes JM Oliveira-Castro, GR Foxall, VK Wells Journal of Organizational Behavior Management 30 (2), 161-175, 2010 | 55 | 2010 |
What consumers maximize: Brand choice as a function of utilitarian and informational reinforcement JM Oliveira‐Castro, PR Cavalcanti, GR Foxall Managerial and Decision Economics 37 (4-5), 360-371, 2016 | 54 | 2016 |
Efeltos do Nível de Benefício Informativo das Marcas sobre a Duraҁão do Comportamento de Procura. RHBF Pohl, JM Oliveira-Castro RAC-Eletrônica 2 (3), 2008 | 54 | 2008 |
A função adverbial de" inteligência": Definições e usos em psicologia JM Oliveira-Castro, KM Oliveira-Castro Psicologia: teoria e pesquisa 17, 257-264, 2001 | 49 | 2001 |
Substitutability and independence: Matching analyses of brands and products GR Foxall, VK Wells, SW Chang, JM Oliveira-Castro Journal of Organizational Behavior Management 30 (2), 145-160, 2010 | 48 | 2010 |