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Tracy A Suter
Tracy A Suter
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Basic marketing research
GA Churchill, TJ Brown
(No Title), 1996
18231996
Color and shopping intentions: The intervening effect of price fairness and perceived affect
BJ Babin, DM Hardesty, TA Suter
Journal of business research 56 (7), 541-551, 2003
8782003
Social versus psychological brand community: The role of psychological sense of brand community
BD Carlson, TA Suter, TJ Brown
Journal of business research 61 (4), 284-291, 2008
6952008
Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions
TA Suter, DM Hardesty
Journal of Retailing 81 (4), 307-317, 2005
1272005
Basic marketing research: Customer insights and managerial action
TJ Brown, TA Suter, GA Churchill
(No Title), 2018
932018
Enhancing functional and organizational performance via strategic consensus and commitment
MI Rapert, D Lynch, T Suter
Journal of Strategic Marketing 4 (4), 193-205, 1996
861996
When do nutrient content and nutrient content claims matter? Assessing consumer tradeoffs between carbohydrates and fat
E Kemp, S Burton, EH Creyer, TA Suter
Journal of Consumer Affairs 41 (1), 47-73, 2007
642007
E‐tail and retail reference price effects
DM Hardesty, TA Suter
Journal of Product & Brand Management 14 (2), 129-136, 2005
542005
Believability and consumer perceptions of implausible reference prices in retail advertisements
TA Suter, S Burton
Psychology & Marketing 13 (1), 37-54, 1996
491996
Trademark strategies online: Implications for intellectual property protection
SW Kopp, TA Suter
Journal of Public Policy & Marketing 19 (1), 119-131, 2000
392000
Pesquisa básica de marketing
GA CHURCHILL, TJ BROWN, TA SUTER
São Paulo: Cengage Learning 7, 2011
382011
Innovation and effectiveness of co-founded ventures: A process model
AD Hill, J Craig Wallace, JW Ridge, PD Johnson, JB Paul, TA Suter
Journal of Business and Psychology 29, 145-159, 2014
322014
Developments in copyright policy and network technologies: The first generation
SW Kopp, TA Suter
Journal of Public Policy & Marketing 17 (2), 303-312, 1998
221998
Making marketing principles tangible: Online auctions as living case studies
CM Wood, TA Suter
Journal of Marketing Education 26 (2), 137-144, 2004
192004
The development of core retailer community functions
TJ Arnold, E Briggs, TD Landry, TA Suter
Journal of Marketing Theory and Practice 21 (3), 243-256, 2013
172013
An examination of correlates and effects associated with a concise measure of consumers' nutrition knowledge
TA Suter, S Burton
Family and Consumer Sciences Research Journal 25 (2), 117-136, 1996
171996
The relationship between general ethical judgments and copying behavior at work
TA Suter, SW Kopp, DM Hardesty
Journal of Business Ethics 55, 61-70, 2004
162004
Affinity credit cards as relationship marketing tools: A conjoint analytic exploration of combined product attributes
SA Jones, TA Suter, E Koch
Sport Marketing Quarterly 15 (3), 138, 2006
152006
The effects of consumers’ ethical beliefs on copying behaviour
TA Suter, SW Kopp, DM Hardesty
Journal of Consumer Policy 29, 190-202, 2006
132006
Maximizing willingness to bid within “Buy It Now” auctions
DM Hardesty, TA Suter
Journal of Business Research 66 (4), 554-558, 2013
122013
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Artikler 1–20