| Consumer attention to price in social commerce: Eye tracking patterns in retail clothing RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, GR Foxall Journal of Business Research 69 (11), 5008-5013, 2016 | 174 | 2016 |
| How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, H Sørensen, ... Journal of Air Transport Management 79, 101678, 2019 | 100 | 2019 |
| Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing V Sigurdsson, NM Larsen, MH Alemu, JK Gallogly, RGV Menon, ... Journal of Business Research 112, 458-471, 2020 | 87 | 2020 |
| Healthy food products at the point of purchase: An in‐store experimental analysis V Sigurdsson, NM Larsen, D Gunnarsson Journal of Applied Behavior Analysis 47 (1), 151-154, 2014 | 87 | 2014 |
| Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels V Sigurdsson, NM Larsen, RG Pálsdóttir, M Folwarczny, RGV Menon, ... Journal of Business Research 139, 1099-1110, 2022 | 75 | 2022 |
| Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements V Sigurdsson, RGV Menon, AG Hallgrímsson, NM Larsen, A Fagerstrøm Journal of Promotion Management 24 (5), 694-714, 2018 | 69 | 2018 |
| An in-store experimental analysis of consumers' selection of fruits and vegetables V Sigurdsson, NM Larsen, D Gunnarsson The Service Industries Journal 31 (15), 2587-2602, 2011 | 57 | 2011 |
| The use of observational technology to study in-store behavior: Consumer choice, video surveillance, and retail analytics NM Larsen, V Sigurdsson, J Breivik The Behavior Analyst 40, 343-371, 2017 | 50 | 2017 |
| The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment NM Larsen, V Sigurdsson, J Breivik, JL Orquin Journal of Business Research 108, 390-400, 2020 | 32 | 2020 |
| The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation V Sigurdsson, NM Larsen, AD Sigfusdottir, A Fagerstrøm, MH Alemu, ... Managerial and Decision Economics 41 (2), 234-249, 2020 | 29 | 2020 |
| Social media: Where customers air their troubles—How to respond to them? V Sigurdsson, NM Larsen, HK Gudmundsdottir, MH Alemu, RGV Menon, ... Journal of Innovation & Knowledge 6 (4), 257-267, 2021 | 25 | 2021 |
| An econometric examination of the behavioral perspective model in the context of Norwegian retailing V Sigurdsson, S Kahamseh, D Gunnarsson, NM Larsen, GR Foxall The Psychological Record 63, 277-294, 2013 | 24 | 2013 |
| The behavioural economics of neutral and upward sloping demand curves in retailing V Sigurdsson, NM Larsen, D Gunnarsson The Service Industries Journal 31 (15), 2543-2558, 2011 | 23 | 2011 |
| Behavior analysis of in-store consumer behavior V Sigurdsson, NM Larsen, A Fagerstrøm The Routledge companion to consumer behavior analysis, 40-50, 2015 | 22 | 2015 |
| Effects of entrepreneurial orientation on online retail performance NM Larsen, T Korneliussen International Journal of Electronic Marketing and Retailing 5 (1), 77-93, 2012 | 22 | 2012 |
| Measuring inventory turnover efficiency using stochastic frontier analysis: building materials and hardware retail chains in Norway J Breivik, NM Larsen, SB Thyholdt, Ø Myrland International Journal of Systems Science: Operations & Logistics 10 (1), 1964635, 2023 | 14 | 2023 |
| The marketing firm: Retailer and consumer contingencies NM Larsen, V Sigurdsson, J Breivik, A Fagerstrøm, GR Foxall Managerial and Decision Economics 41 (2), 203-215, 2020 | 13 | 2020 |
| What affects shopper’s choices of carrying devices in grocery retailing and what difference does it make? A literature review and conceptual model NM Larsen, V Sigurdsson The International Review of Retail, Distribution and Consumer Research 29 (4 …, 2019 | 13 | 2019 |
| Behavior analysis of online consumer behavior V Sigurdsson, NM Larsen, RGV Menon The Routledge companion to consumer behavior analysis, 51-64, 2015 | 12 | 2015 |
| The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags V Sigurdsson, NM Larsen, M Folwarczny, A Fagerstrøm, RGV Menon, ... Journal of Business Research 154, 113338, 2023 | 11 | 2023 |
Valdimar SigurdssonProfessor, Reykjavik University. Centre for Research in Marketing & Consumer PsychologyVerifisert e-postadresse på ru.is
