| Understanding consumption and entrepreneurship in subsistence marketplaces M Viswanathan, S Sridharan, R Ritchie Journal of Business Research 63 (6), 570-581, 2010 | 290 | 2010 |
| Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy M Viswanathan, S Sridharan, R Ritchie, S Venugopal, K Jung Journal of Public Policy & Marketing, 1-59, 2012 | 255 | 2012 |
| Product Development for the BoP: Insights on Concept and Prototype Development from University‐Based Student Projects in India M Viswanathan, S Sridharan Journal of Product Innovation Management, 2012 | 251 | 2012 |
| Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation M Viswanathan, R Echambadi, S Venugopal, S Sridharan Journal of Macromarketing 34 (2), 213-226, 2014 | 215 | 2014 |
| Understanding poverty and promoting poverty alleviation through transformative consumer research CP Blocker, JA Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ... Journal of business research 66 (8), 1195-1202, 2013 | 214 | 2013 |
| Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context S Sridharan, M Viswanathan Journal of Consumer Marketing 25 (7), 455-462, 2008 | 207 | 2008 |
| Redefining social marketing: beyond behavioural change SG Saunders, DJ Barrington, S Sridharan Journal of Social Marketing 5 (2), 160-168, 2015 | 186 | 2015 |
| Designing marketplace literacy education in resource-constrained contexts: implications for public policy and marketing M Viswanathan, S Sridharan, R Gau, R Ritchie Journal of Public Policy & Marketing 28 (1), 85-94, 2009 | 177 | 2009 |
| Exploratory navigation and salesperson performance: Investigating selected antecedents and boundary conditions in high-technology and financial services contexts CR Plouffe, S Sridharan, DW Barclay Industrial Marketing Management 39 (4), 538-550, 2010 | 108 | 2010 |
| Transformative subsistence entrepreneurship: a study in India S Sridharan, E Maltz, M Viswanathan, S Gupta Journal of Macromarketing 34 (4), 486-504, 2014 | 101 | 2014 |
| From subsistence marketplaces to sustainable marketplaces: a bottom-up perspective on the role of business in poverty alleviation M Viswanathan, S Sridharan, S Sridharan Ivey Business Journal 73 (2), 2009 | 95 | 2009 |
| Marketing in subsistence marketplaces M Viswanathan, S Sridharan, R Ritchie Alleviating poverty through business strategy, 209-232, 2008 | 80 | 2008 |
| Families and food: exploring food well-being in poverty AP Voola, R Voola, J Wyllie, J Carlson, S Sridharan European Journal of Marketing 52 (12), 2423-2448, 2018 | 52 | 2018 |
| Off-grid opportunities and threats in the wake of India’s electrification push AP Heynen, PA Lant, S Smart, S Sridharan, C Greig Energy, Sustainability and Society 9 (1), 1-10, 2019 | 49 | 2019 |
| Sanitation marketing: A systematic review and theoretical critique using the capability approach DJ Barrington, S Sridharan, KF Shields, SG Saunders, RT Souter, ... Social Science & Medicine 194, 128-134, 2017 | 38 | 2017 |
| Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation S Sridharan, DJ Barrington, SG Saunders Marketing Theory 17 (3), 323-340, 2017 | 37 | 2017 |
| Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries DJ Barrington, S Sridharan, SG Saunders, RT Souter, J Bartram, ... Social Science & Medicine 171, 84-93, 2016 | 32 | 2016 |
| Introduction to the special issue on subsistence marketplaces: From micro-level insights to macro-level impact M Viswanathan, CJ Shultz, S Sridharan Journal of Macromarketing 34 (2), 119-121, 2014 | 32 | 2014 |
| Marketing in subsistence markets: innovation through decentralization and externalization R Ritchie, S Sridharan Emerald Group Publishing Limited, 2007 | 32 | 2007 |
| Applying a transformative consumer research lens to understanding and alleviating poverty CP Blocker, J Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ... Journal of Research for Consumers, 2011 | 30 | 2011 |
Dani J BarringtonSchool of Population and Global Health, The University of Western AustraliaVerifisert e-postadresse på uwa.edu.au
