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Freyja Thoroddsen Sigurdardottir
Freyja Thoroddsen Sigurdardottir
Researcher at Centre for Research in Marketing and Consumer Psychology, Reykjavik University
Verifisert e-postadresse på ru.is
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The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
V Sigurdsson, NM Larsen, M Folwarczny, A Fagerstrøm, RGV Menon, ...
Journal of Business Research 154, 113338, 2023
92023
Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals
V Sigurdsson, M Folwarczny, NM Larsen, RGV Menon, FT Sigurdardottir, ...
Journal of Retailing and Consumer Services 76, 103611, 2024
12024
Big business returns on B Corp? Growing with green & lean as any label is a good label
V Sigurdsson, NM Larsen, M Folwarczny, FT Sigurdardottir, RGV Menon, ...
Journal of Business Research 170, 114350, 2024
2024
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Artikler 1–3