Øyvind Helgesen
Øyvind Helgesen
Professor in Marketing and Management Accounting
Verifisert e-postadresse på ntnu.no
TittelSitert avÅr
What accounts for students' loyalty? Some field study evidence
Ø Helgesen, E Nesset
International Journal of Educational Management, 2007
4262007
Images, satisfaction and antecedents: Drivers of student loyalty? A case study of a Norwegian university college
Ø Helgesen, E Nesset
Corporate Reputation Review 10 (1), 38-59, 2007
3992007
Are loyal customers profitable? Customer satisfaction, customer (action) loyalty and customer profitability at the individual level
Ø Helgesen
Journal of Marketing Management 22 (3-4), 245-266, 2006
3032006
Marketing for higher education: A relationship marketing approach
Ø Helgesen
Journal of marketing for higher education 18 (1), 50-78, 2008
2132008
Impacts of store and chain images on the “quality–satisfaction–loyalty process” in petrol retailing
Ø Helgesen, JI Håvold, E Nesset
Journal of Retailing and Consumer Services 17 (2), 109-118, 2010
822010
Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach
Ø Helgesen
Industrial marketing management 36 (6), 757-769, 2007
762007
Satisfaction and image as mediators of store loyalty drivers in grocery retailing
E Nesset, B Nervik, Ø Helgesen
The International Review of Retail, Distribution and Consumer Research 21 (3 …, 2011
682011
Modelling and managing student loyalty: a study of a Norwegian university college
E Nesset, Ø Helgesen
Scandinavian Journal of Educational Research 53 (4), 327-345, 2009
662009
Gender, store satisfaction and antecedents: a case study of a grocery store
Ø Helgesen, E Nesset
Journal of Consumer Marketing, 2010
552010
Drivers of customer satisfaction in business‐to‐business relationships
Ø Helgesen
British Food Journal, 2007
362007
Does LibQUAL+ TM account for student loyalty to a university college library?
Ø Helgesen, E Nesset
Quality Assurance in Education, 2011
352011
Marketing perceptions and business performance
Ø Helgesen, E Nesset, T Voldsund
Marketing Intelligence & Planning, 2009
322009
Customer segments based on customer account profitability
Ø Helgesen
Journal of Targeting, Measurement and Analysis for Marketing 14 (3), 225-237, 2006
312006
Effects of switching costs on customer attitude loyalty to an airport in a multi-airport region
E Nesset, Ø Helgesen
Transportation Research Part A: Policy and Practice 67, 240-253, 2014
282014
Kundelønnsomhet. Doktorgradsavhandling, NHH
Ø Helgesen
Norges handelshøyskole. Institutt for regnskap og revisjon, 1999
141999
Financial decision support for marketers in the Norwegian fishing and furniture industries
Ø Helgesen, T Voldsund
British Food Journal, 2009
112009
“Brain Drain” or “Brain Gain”? Students’ Loyalty to their Student Town: Field Evidence from Norway
Ø Helgesen, E Nesset, Ø Strand
European Planning Studies 21 (6), 909-943, 2013
92013
Kunderelasjoner og økonomisk styring
T Bjørnenak, Ø Helgesen
Ledelse av verdikjeder. Strategi, design og konkurranseevne, 99-115, 2009
9*2009
Targeting customers: A financial approach based on creditworthiness
Ø Helgesen
Journal of Targeting, Measurement and Analysis for Marketing 16 (4), 261-273, 2008
72008
Customer relations and cost management
T Bjørnenak, Ø Helgesen
The Routledge Companion to Cost Management, 250-266, 2013
42013
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Artikler 1–20