Ulf Aagerup
Ulf Aagerup
Jönköping International Business School
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Cited by
Cited by
Green consumer behavior: being good or seeming good?
U Aagerup, J Nilsson
Journal of Product & Brand Management 25 (3), 274-284, 2016
The influence of real women in advertising on mass market fashion brand perception
U Aagerup
Journal of Fashion Marketing and Management: An International Journal 15 (4 …, 2011
The persuasive effects of emotional green packaging claims
U Aagerup, AS Frank, E Hultqvist
British food journal 121 (12), 3233-3246, 2019
The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence
R Rutter, J Nadeau, U Aagerup, F Lettice
Internet Research 30 (1), 85-107, 2019
How do mature born globals create customer value to achieve international growth?
S Andersson, GB Awuah, U Aagerup, I Wictor
International Marketing Review, 2020
Obese models’ effect on fashion brand attractiveness
U Aagerup, ER Scharf
Journal of Fashion Marketing and Management: An International Journal 22 (4 …, 2018
Accessible luxury fashion brand building via fat discrimination
U Aagerup
Journal of Fashion Marketing and Management: An International Journal, 2018
Building nightclub brand personality via guest selection
U Aagerup
International Journal of Hospitality Management 85, 102336, 2020
The perception of useful information derived from Twitter: A survey of professionals
KS Søilen, G Tontini, U Aagerup
Journal of Intelligence Studies in Business 7 (3), 2017
To sell or not to sell: Overweight users’ effect on fashion assortments
U Aagerup
Journal of Brand Management 18, 66-78, 2010
Building a warm and competent B2B brand personality
U Aagerup, S Andersson, GB Awuah
European Journal of Marketing 56 (13), 167-193, 2022
Bullying in Online Brand Communities-Exploring Consumers’ Intentions to Intervene
J Breitsohl, N Jiménez, P Megicks, I Krasonikolakis, S Ramoglou, ...
Social Informatics: 13th International Conference, SocInfo 2022, Glasgow, UK …, 2022
Men’s and women’s implicit negativity towards obese fashion models
U Aagerup
Journal of Global Fashion Marketing 13 (3), 273-288, 2022
Self-enhancing green consumer behavior
U Aagerup, J Nilsson
The 10th annual Global Brand Conference, Turku, Finland, April 27-29, 2015
Misery as Corporate Mission: User Imagery at the Nightclub The Spy Bar
N Egels-Zandén, U Aagerup
Contemporary Issues in Business Ethics, 163, 2007
The ethics of conspicuous virtue signaling: when brand co-creation on social media turns negative
U Aagerup
Research Handbook on Brand Co-Creation, 303-315, 2022
B2B branding in a time of radical transformation—how Covid forces B2B firms to supplant personal sales with content marketing.
U Aagerup, S Andersson
15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK., 2022
Integrating Brands After Acquisitions: The Importance of Internal and External Factors in Emerging and Developed Countries
MA Ramos, S Andersson, U Aagerup
AMA Global Marketing SIG Conference 2022, 2022
Lean if You Are Seen: Improved Weight Loss via Social Media
U Aagerup
2020 AMA Winter Academic Conference. San Diego. USA, 2020
The universal appeal for low-sexual fashion advertising
U Aagerup
14th Global Brand Conference (Academy of Marketing), Berlin, Germany, 2019
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