| Green consumer behavior: being good or seeming good? U Aagerup, J Nilsson Journal of Product & Brand Management 25 (3), 274-284, 2016 | 99 | 2016 |
| The influence of real women in advertising on mass market fashion brand perception U Aagerup Journal of Fashion Marketing and Management: An International Journal 15 (4 …, 2011 | 72 | 2011 |
| The persuasive effects of emotional green packaging claims U Aagerup, AS Frank, E Hultqvist British food journal 121 (12), 3233-3246, 2019 | 35 | 2019 |
| The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence R Rutter, J Nadeau, U Aagerup, F Lettice Internet Research 30 (1), 85-107, 2019 | 26 | 2019 |
| How do mature born globals create customer value to achieve international growth? S Andersson, GB Awuah, U Aagerup, I Wictor International Marketing Review, 2020 | 25 | 2020 |
| Obese models’ effect on fashion brand attractiveness U Aagerup, ER Scharf Journal of Fashion Marketing and Management: An International Journal 22 (4 …, 2018 | 18 | 2018 |
| Accessible luxury fashion brand building via fat discrimination U Aagerup Journal of Fashion Marketing and Management: An International Journal, 2018 | 14 | 2018 |
| Building nightclub brand personality via guest selection U Aagerup International Journal of Hospitality Management 85, 102336, 2020 | 8 | 2020 |
| The perception of useful information derived from Twitter: A survey of professionals KS Søilen, G Tontini, U Aagerup Journal of Intelligence Studies in Business 7 (3), 2017 | 5 | 2017 |
| To sell or not to sell: Overweight users’ effect on fashion assortments U Aagerup Journal of Brand Management 18, 66-78, 2010 | 5 | 2010 |
| Building a warm and competent B2B brand personality U Aagerup, S Andersson, GB Awuah European Journal of Marketing 56 (13), 167-193, 2022 | 3 | 2022 |
| Bullying in Online Brand Communities-Exploring Consumers’ Intentions to Intervene J Breitsohl, N Jiménez, P Megicks, I Krasonikolakis, S Ramoglou, ... Social Informatics: 13th International Conference, SocInfo 2022, Glasgow, UK …, 2022 | 2 | 2022 |
| Men’s and women’s implicit negativity towards obese fashion models U Aagerup Journal of Global Fashion Marketing 13 (3), 273-288, 2022 | 2 | 2022 |
| Self-enhancing green consumer behavior U Aagerup, J Nilsson The 10th annual Global Brand Conference, Turku, Finland, April 27-29, 2015 | 2 | 2015 |
| Misery as Corporate Mission: User Imagery at the Nightclub The Spy Bar N Egels-Zandén, U Aagerup Contemporary Issues in Business Ethics, 163, 2007 | 1 | 2007 |
| The ethics of conspicuous virtue signaling: when brand co-creation on social media turns negative U Aagerup Research Handbook on Brand Co-Creation, 303-315, 2022 | | 2022 |
| B2B branding in a time of radical transformation—how Covid forces B2B firms to supplant personal sales with content marketing. U Aagerup, S Andersson 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK., 2022 | | 2022 |
| Integrating Brands After Acquisitions: The Importance of Internal and External Factors in Emerging and Developed Countries MA Ramos, S Andersson, U Aagerup AMA Global Marketing SIG Conference 2022, 2022 | | 2022 |
| Lean if You Are Seen: Improved Weight Loss via Social Media U Aagerup 2020 AMA Winter Academic Conference. San Diego. USA, 2020 | | 2020 |
| The universal appeal for low-sexual fashion advertising U Aagerup 14th Global Brand Conference (Academy of Marketing), Berlin, Germany, 2019 | | 2019 |
