| Green consumer behavior: being good or seeming good? U Aagerup, J Nilsson Journal of Product & Brand Management 25 (3), 274-284, 2016 | 126 | 2016 |
| The influence of real women in advertising on mass market fashion brand perception U Aagerup Journal of Fashion Marketing and Management: An International Journal 15 (4 …, 2011 | 91 | 2011 |
| The persuasive effects of emotional green packaging claims U Aagerup, AS Frank, E Hultqvist British food journal 121 (12), 3233-3246, 2019 | 63 | 2019 |
| How do mature born globals create customer value to achieve international growth? S Andersson, GB Awuah, U Aagerup, I Wictor International Marketing Review 37 (2), 185-211, 2020 | 47 | 2020 |
| The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence R Rutter, J Nadeau, U Aagerup, F Lettice Internet Research 30 (1), 85-107, 2020 | 38 | 2020 |
| Obese models’ effect on fashion brand attractiveness U Aagerup, ER Scharf Journal of Fashion Marketing and Management: An International Journal 22 (4 …, 2018 | 33 | 2018 |
| Accessible luxury fashion brand building via fat discrimination U Aagerup Journal of Fashion Marketing and Management: An International Journal 22 (1 …, 2018 | 19 | 2018 |
| Building a warm and competent B2B brand personality U Aagerup, S Andersson, GB Awuah European Journal of Marketing 56 (13), 167-193, 2022 | 15 | 2022 |
| Men’s and women’s implicit negativity towards obese fashion models U Aagerup Journal of Global Fashion Marketing 13 (3), 273-288, 2022 | 9 | 2022 |
| Building nightclub brand personality via guest selection U Aagerup International Journal of Hospitality Management 85, 102336, 2020 | 9 | 2020 |
| The perception of useful information derived from Twitter: A survey of professionals. KS Søilena, G Tontinib, U Aagerupa, S Anderssona Journal of Intelligence Studies in Business 7 (3), 2017 | 6 | 2017 |
| To sell or not to sell: Overweight users’ effect on fashion assortments U Aagerup Journal of Brand Management 18, 66-78, 2010 | 6 | 2010 |
| The ethics of conspicuous virtue signaling: when brand co-creation on social media turns negative U Aagerup Research Handbook on Brand Co-Creation, 303-315, 2022 | 3 | 2022 |
| Bullying in online brand communities-exploring consumers’ intentions to intervene J Breitsohl, N Jiménez, P Megicks, I Krasonikolakis, S Ramoglou, ... International Conference on Social Informatics, 436-443, 2022 | 2 | 2022 |
| Self-enhancing green consumer behavior U Aagerup, J Nilsson The 10th annual Global Brand Conference, Turku, Finland, April 27-29, 2015 | 2 | 2015 |
| Misery as Corporate Mission: User Imagery at the Nightclub The Spy Bar N Egels-Zandén, U Aagerup Contemporary Issues In Business Ethics 163, 2007 | 1 | 2007 |
| Challenges and opportunities in the digitalization of the B2B customer journey S Andersson, U Aagerup, L Svensson, S Eriksson Journal of business & industrial marketing 39 (13), 160-174, 2024 | | 2024 |
| Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries MA Ramos, S Andersson, U Aagerup International Marketing Review 41 (7), 84-116, 2024 | | 2024 |
| How image and awareness relate to internal and external stakeholders' acceptance of B2B rebranding U Aagerup, S Andersson, MA Ramos 27th McGill International Entrepreneurship Conference, 2023 | | 2023 |
| B2B branding in a time of radical transformation—how Covid forces B2B firms to supplant personal sales with content marketing U Aagerup, S Andersson 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4 …, 2022 | | 2022 |
