Følg
george s day
george s day
The Wharton School, University of Pennsylvania
Verifisert e-postadresse på wharton.upenn.edu
Tittel
Sitert av
Sitert av
År
The capabilities of market-driven organizations
GS Day
Journal of marketing 58 (4), 37-52, 1994
118851994
Marketing research
DA Aaker, V Kumar, GS Day
John Wiley & Sons, 2008
76012008
Assessing advantage: a framework for diagnosing competitive superiority
GS Day, R Wensley
Journal of marketing 52 (2), 1-20, 1988
49461988
A two-dimensional concept of brand loyalty
UH Funke, GS Day
Mathematical models in marketing: a collection of abstracts, 89-89, 1976
31491976
Market driven strategy: process for creating value: with a new information
GS Day
23711999
Pesquisa de marketing
DA Aaker, V Kumar, GS Day
Atlas, 1999
19971999
Managing market relationships
GS Day
Journal of the academy of marketing science 28, 24-30, 2000
16342000
Closing the marketing capabilities gap
GS Day
Journal of marketing 75 (4), 183-195, 2011
15232011
Managerial representations of competitive advantage
GS Day, P Nedungadi
Journal of marketing 58 (2), 31-44, 1994
12721994
Continuous learning about markets
GS Day
California management review 36 (4), 9-31, 1994
10501994
The path to customer centricity
D Shah, RT Rust, A Parasuraman, R Staelin, GS Day
Journal of service research 9 (2), 113-124, 2006
10242006
Investigación de mercado
DA Aaker
Biblioteca Hernán Malo González, 1983
9841983
Marketing theory with a strategic orientation
GS Day, R Wensley
Journal of marketing 47 (4), 79-89, 1983
9721983
Charting new directions for marketing
GS Day, DB Montgomery
Journal of marketing 63 (4_suppl1), 3-13, 1999
856*1999
Customer-oriented approaches to identifying product-markets
GS Day, AD Shocker, RK Srivastava
Journal of marketing 43 (4), 8-19, 1979
8011979
The product life cycle: analysis and applications issues
GS Day
Journal of marketing 45 (4), 60-67, 1981
7651981
Attitude change, media and word of mouth.
GS Day
Journal of advertising research, 1971
7141971
Strategic market planning: The pursuit of competitive advantage
GS Day
(No Title), 1984
6671984
Marketing's contribution to the strategy dialogue
GS Day
Journal of the Academy of marketing Science 20 (4), 323-329, 1992
6481992
The market driven organization: understanding, attracting, and keeping valuable customers
GS Day
Simon and Schuster, 1999
6181999
Systemet kan ikke utføre handlingen. Prøv på nytt senere.
Artikler 1–20