| Socio-economic determinants of HIV/AIDS pandemic and nations efficiencies SH Zanakis, C Alvarez, V Li European Journal of Operational Research 176 (3), 1811-1838, 2007 | 84 | 2007 |
| Assessing the structure of brand personality among global and local Mexican brands C Álvarez-Ortiz, J Harris AMA Summer Educator's Proceedings: Enhancing Knowledge Development in …, 2002 | 75 | 2002 |
| The four faces of the Hispanic consumer: An acculturation-based segmentation CMO Alvarez, PR Dickson, GK Hunter Journal of Business Research 67 (2), 108-115, 2014 | 61 | 2014 |
| Creating thoughtful salespeople: Experiential learning to improve critical thinking skills in traditional and online sales education CMO Alvarez, KA Taylor, NA Rauseo Marketing Education Review 25 (3), 233-243, 2015 | 54 | 2015 |
| What brand extensions need to fully benefit from their parental heritage PW Miniard, RK Jayanti, CMO Alvarez, PR Dickson Journal of the Academy of Marketing Science 46, 948-963, 2018 | 31 | 2018 |
| Consumer acceptance of brand extensions: Is parental fit preeminent? PW Miniard, CMO Alvarez, SM Mohammed Journal of Business Research 118, 335-345, 2020 | 21 | 2020 |
| The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes CMO Alvarez, KA Taylor, C Gomez Journal of Business Research 72, 158-167, 2017 | 18 | 2017 |
| How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness CMO Alvarez, PW Miniard, J Jaccard Journal of Business Research 75, 29-36, 2017 | 17 | 2017 |
| Should I say it in English? Exploring language effects on print advertising among Latin American bilinguals CMO Alvarez, R Uribe, R León De-La-Torre International Journal of Advertising 36 (6), 975-993, 2017 | 14 | 2017 |
| Retailers’ use of partially comparative pricing: From across-category to within-category effects PW Miniard, SM Mohammed, MJ Barone, CMO Alvarez Journal of Marketing 77 (4), 33-48, 2013 | 11 | 2013 |
| The acculturation of middle income Hispanic households CM Alvarez Florida International University, 2004 | 8 | 2004 |
| Ethnic identity‐based motivation: A model emergent from US Hispanic consumers A Aguirre‐Rodriguez, D Luna, CMO Alvarez, D Montoya Journal of Consumer Psychology 33 (2), 303-327, 2023 | 2 | 2023 |
| Language effects on source credibility and persuasion among bilingual consumers CMO Alvarez Forum Empresarial 25 (2), 1-26, 2020 | 1 | 2020 |
| Teaching Global Sustainability in an Integrated Way D Butchey, W Gelman, CMO Alvarez Academy of Business Education Conference Proceedings, 2009 | 1* | 2009 |
| Efectos del lenguaje en credibilidad y persuasión de la fuente de información entre consumidores bilingües CMO Alvarez Fórum Empresarial 25 (2), 1-26, 2020 | | 2020 |
| Should I say it in English? Exploring language effects on print advertising among Latin American bilinguals (vol 36, pg 975, 2017) CMO Alvarez INTERNATIONAL JOURNAL OF ADVERTISING 36 (6), 994-994, 2017 | | 2017 |
| Hola or Hello: The Effects of Bilinguals’ Language Selection and Stereotype Activation on Negotiations Satisfaction and Outcomes CMO Alvarez, KA Taylor Society for Consumer Psychology Conference Proceedings, 2010 | | 2010 |
Paul MiniardDoctoral Director, Department of Marketing & LogisticsVerified email at fiu.edu
