| Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences M Laroche, Z Yang, GHG McDougall, J Bergeron Journal of retailing 81 (4), 251-267, 2005 | 657 | 2005 |
| Exploring how intangibility affects perceived risk M Laroche, GHG McDougall, J Bergeron, Z Yang Journal of Service research 6 (4), 373-389, 2004 | 599 | 2004 |
| A proposed model of online consumer behavior: Assessing the role of gender MO Richard, JC Chebat, Z Yang, S Putrevu Journal of Business research 63 (9-10), 926-934, 2010 | 424 | 2010 |
| Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications L Zhou, Z Yang, MK Hui Journal of the Academy of Marketing Science 38, 202-218, 2010 | 392 | 2010 |
| Consumer adoption of new products: Independent versus interdependent self-perspectives Z Ma, Z Yang, M Mourali Journal of Marketing 78 (2), 101-117, 2014 | 209 | 2014 |
| The Impact of Moral Identity on Consumers’ Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage B Wu, Z Yang Journal of Environmental Psychology 59, 74-84, 2018 | 153 | 2018 |
| The effect of uncertainty avoidance and social trust on supply chain collaboration WG Qu, Z Yang Journal of Business Research 68 (5), 911-918, 2015 | 134 | 2015 |
| The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation B Bartikowski, M Laroche, A Jamal, Z Yang Journal of Business Research 82, 373-380, 2018 | 130 | 2018 |
| How does consumers’ local or global identity influence price–perceived quality associations? The role of perceived quality variance Z Yang, S Sun, AK Lalwani, N Janakiraman Journal of Marketing 83 (3), 145-162, 2019 | 111 | 2019 |
| The dual role of power in resisting social influence M Mourali, Z Yang Journal of Consumer Research 40 (3), 539-554, 2013 | 99 | 2013 |
| Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation Z Yang, M Laroche Journal of Business Research 64 (9), 979-987, 2011 | 99 | 2011 |
| Peers Matter: The Moderating Role of Social Influence on Information Security Policy Compliance A Yazdanmehra, J Wang, Z Yang Information Systems Journal, 2020 | 98 | 2020 |
| Development of theory of mind on online social networks: Evidence from Facebook, Twitter, Instagram, and Snapchat E Gentina, R Chen, Z Yang Journal of Business Research 124, 652-666, 2021 | 90 | 2021 |
| Parental style and consumer socialization among adolescents: A cross-cultural investigation Z Yang, C Kim, M Laroche, H Lee Journal of Business Research 67 (3), 228-236, 2014 | 90 | 2014 |
| The impact of time-of-use (TOU) rate structure on consumption patterns of the residential customers L Zhao, Z Yang, WJ Lee IEEE Transactions on Industry Applications 53 (6), 5130-5138, 2017 | 88 | 2017 |
| Cultural differences in consumer socialization: A comparison of Chinese–Canadian and Caucasian–Canadian children C Kim, Z Yang, H Lee Journal of Business Research 62 (10), 955-962, 2009 | 86 | 2009 |
| CSR types and the moderating role of corporate competence X Chen, R Huang, Z Yang, L Dube European Journal of Marketing 52 (7/8), 1358-1386, 2018 | 84 | 2018 |
| The effect of job-related demands and resources on service employees’ willingness to report complaints: Germany versus China G Walsh, Z Yang, D Dose, P Hille Journal of Service Research 18 (2), 193-209, 2015 | 72 | 2015 |
| When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias TH Freling, Z Yang, R Saini, OS Itani, RR Abualsamh Organizational Behavior and Human Decision Processes 160, 51-67, 2020 | 71 | 2020 |
| Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem Z Yang, CM Schaninger, M Laroche Journal of Business Research 66 (4), 559-567, 2013 | 69 | 2013 |
Mehdi MouraliUniversity of CalgaryVerified email at haskayne.ucalgary.ca
