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Zhiyong Yang
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Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences
M Laroche, Z Yang, GHG McDougall, J Bergeron
Journal of retailing 81 (4), 251-267, 2005
6302005
Exploring how intangibility affects perceived risk
M Laroche, GHG McDougall, J Bergeron, Z Yang
Journal of Service research 6 (4), 373-389, 2004
5582004
A proposed model of online consumer behavior: Assessing the role of gender
MO Richard, JC Chebat, Z Yang, S Putrevu
Journal of Business research 63 (9-10), 926-934, 2010
4022010
Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
L Zhou, Z Yang, MK Hui
Journal of the Academy of Marketing Science 38, 202-218, 2010
3762010
Consumer adoption of new products: Independent versus interdependent self-perspectives
Z Ma, Z Yang, M Mourali
Journal of Marketing 78 (2), 101-117, 2014
1862014
The Impact of Moral Identity on Consumers’ Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage
B Wu, Z Yang
Journal of Environmental Psychology 59, 74-84, 2018
1242018
The effect of uncertainty avoidance and social trust on supply chain collaboration
WG Qu, Z Yang
Journal of Business Research 68 (5), 911-918, 2015
1182015
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation
B Bartikowski, M Laroche, A Jamal, Z Yang
Journal of Business Research 82, 373-380, 2018
1152018
Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation
Z Yang, M Laroche
Journal of Business Research 64 (9), 979-987, 2011
952011
How does consumers’ local or global identity influence price–perceived quality associations? The role of perceived quality variance
Z Yang, S Sun, AK Lalwani, N Janakiraman
Journal of Marketing 83 (3), 145-162, 2019
932019
The dual role of power in resisting social influence
M Mourali, Z Yang
Journal of Consumer Research 40 (3), 539-554, 2013
892013
Peers Matter: The Moderating Role of Social Influence on Information Security Policy Compliance
A Yazdanmehra, J Wang, Z Yang
Information Systems Journal, 2020
872020
Parental style and consumer socialization among adolescents: A cross-cultural investigation
Z Yang, C Kim, M Laroche, H Lee
Journal of Business Research 67 (3), 228-236, 2014
862014
The impact of time-of-use (TOU) rate structure on consumption patterns of the residential customers
L Zhao, Z Yang, WJ Lee
IEEE Transactions on Industry Applications 53 (6), 5130-5138, 2017
842017
Cultural differences in consumer socialization: A comparison of Chinese–Canadian and Caucasian–Canadian children
C Kim, Z Yang, H Lee
Journal of Business Research 62 (10), 955-962, 2009
822009
CSR types and the moderating role of corporate competence
X Chen, R Huang, Z Yang, L Dube
European Journal of Marketing 52 (7/8), 1358-1386, 2018
762018
Development of theory of mind on online social networks: Evidence from Facebook, Twitter, Instagram, and Snapchat
E Gentina, R Chen, Z Yang
Journal of Business Research 124, 652-666, 2021
702021
The effect of job-related demands and resources on service employees’ willingness to report complaints: Germany versus China
G Walsh, Z Yang, D Dose, P Hille
Journal of Service Research 18 (2), 193-209, 2015
642015
Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem
Z Yang, CM Schaninger, M Laroche
Journal of Business Research 66 (4), 559-567, 2013
642013
Multi-level framework of open source software adoption
WG Qu, Z Yang, Z Wang
Journal of business research 64 (9), 997-1003, 2011
642011
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