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Tina LOWREY
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Year
Buyer characteristics of the green consumer and their implications for advertising strategy
LJ Shrum, JA McCarty, TM Lowrey
Journal of advertising 24 (2), 71-82, 1995
13111995
Toward an understanding of consumer ambivalence
C Otnes, TM Lowrey, LJ Shrum
Journal of Consumer Research 24 (1), 80-93, 1997
5051997
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ...
Journal of Business Research 66 (8), 1179-1185, 2013
3912013
Phonetic symbolism and brand name preference
TM Lowrey, LJ Shrum
Journal of Consumer Research 34 (3), 406-414, 2007
3672007
Gift selection for easy and difficult recipients: a social roles interpretation
C Otnes, TM Lowrey, YC Kim
Journal of consumer research 20 (2), 229-244, 1993
3671993
Attitude functions in advertising: The interactive role of products and self-monitoring
S Shavitt, TM Lowrey, SP Han
Journal of Consumer Psychology 1 (4), 337-364, 1992
2751992
Recycling as a marketing problem: A framework for strategy development
LJ Shrum, TM Lowrey, JA McCarty
Psychology & Marketing 11 (4), 393-416, 1994
2521994
The relation between brand-name linguistic characteristics and brand-name memory
TM Lowrey, LJ Shrum, TM Dubitsky
Journal of Advertising 32 (3), 7-17, 2003
2282003
The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing
S Shavitt, S Swan, TM Lowrey, M Wänke
Journal of Consumer psychology 3 (2), 137-162, 1994
2281994
The effects of syntactic complexity on advertising persuasiveness
TM Lowrey
Journal of consumer psychology 7 (2), 187-206, 1998
2051998
Social influences on dyadic giving over time: A taxonomy from the giver's perspective
TM Lowrey, CC Otnes, JA Ruth
Journal of Consumer Research 30 (4), 547-558, 2004
1682004
Sound symbolism effects across languages: Implications for global brand names
LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu
International Journal of Research in Marketing 29 (3), 275-279, 2012
1592012
Materialism: The good, the bad, and the ugly
LJ Shrum, TM Lowrey, M Pandelaere, AA Ruvio, E Gentina, P Furchheim, ...
Journal of Marketing Management 30 (17-18), 1858-1881, 2014
1542014
Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and US teenagers
E Gentina, LJ Shrum, TM Lowrey
Journal of Business Research 69 (12), 5785-5792, 2016
1272016
The development of consumer-based consumption constellations in children
LN Chaplin, TM Lowrey
Journal of Consumer Research 36 (5), 757-777, 2010
1032010
Contemporary consumption rituals: A research anthology
CC Otnes, TM Lowrey
Psychology Press, 2004
972004
The effectiveness of cigarette warning label threats on nonsmoking adolescents
LI Sabbane, TM Lowrey, JC Chebat
Journal of Consumer Affairs 43 (2), 332-345, 2009
962009
Persuasion in the Marketplace
LJ Shrum, M Liu, M Nespoli, TM Lowrey
The SAGE Handbook of Persuasion, 314, 2012
952012
'Til Debt Do Us Part: The Selection and Meaning of Artifacts in the American Wedding.
C Otnes, TM Lowrey
Advances in consumer research 20 (1), 1993
891993
Sounds convey meaning: The implications of phonetic symbolism for brand name construction
LJ Shrum, TM Lowrey
Psycholinguistic phenomena in marketing communications, 39-58, 2020
862020
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Articles 1–20