Mark Bergen
Mark Bergen
Carlson School of Management, University of Minnesota
Verifisert e-postadresse på umn.edu - Startside
Sitert av
Sitert av
Agency relationships in marketing: A review of the implications and applications of agency and related theories
M Bergen, S Dutta, OC Walker Jr
Journal of marketing 56 (3), 1-24, 1992
Scanning dynamic competitive landscapes: a market‐based and resource‐based framework
MA Peteraf, ME Bergen
Strategic management journal 24 (10), 1027-1041, 2003
Quick response in manufacturer-retailer channels
AV Iyer, ME Bergen
Management science 43 (4), 559-570, 1997
The magnitude of menu costs: direct evidence from large US supermarket chains
D Levy, M Bergen, S Dutta, R Venable
The Quarterly Journal of Economics 112 (3), 791-824, 1997
Pricing process as a capability: A resource‐based perspective
S Dutta, MJ Zbaracki, M Bergen
Strategic management journal 24 (7), 615-630, 2003
Managerial and customer costs of price adjustment: direct evidence from industrial markets
MJ Zbaracki, M Ritson, D Levy, S Dutta, M Bergen
Review of Economics and statistics 86 (2), 514-533, 2004
Competitor identification and competitor analysis: a broad‐based managerial approach
M Bergen, MA Peteraf
Managerial and decision economics 23 (4‐5), 157-169, 2002
Price premium variations as a consequence of buyers' lack of information
AR Rao, ME Bergen
Journal of consumer research 19 (3), 412-423, 1992
When truces collapse: A longitudinal study of price-adjustment routines
MJ Zbaracki, M Bergen
Organization Science 21 (5), 955-972, 2010
Understanding dual distribution: the case of reps and house accounts
S Dutta, M Bergen, JB Heide, G John
The Journal of Law, Economics, and Organization 11 (1), 189-204, 1995
Understanding cooperative advertising participation rates in conventional channels
M Bergen, G John
Journal of Marketing Research 34 (3), 357-369, 1997
How to fight a price war
AR Rao, ME Bergen, S Davis
Harvard business review 78 (2), 107-120, 2000
Branded variants: A retail perspective
M Bergen, S Dutta, SM Shugan
Journal of marketing research 33 (1), 9-19, 1996
Menu costs, posted prices, and multiproduct retailers
S Dutta, M Bergen, D Levy, R Venable
Journal of Money, Credit, and Banking, 683-703, 1999
Pricing as a strategic capability
S Dutta, M Bergen, D Levy, M Ritson, M Zbaracki
MIT Sloan Management Review 43 (3 (April 15, 2002)), 61-66, 2002
The governance of exclusive territories when dealers can bootleg
S Dutta, M Bergen, G John
Marketing Science 13 (1), 83-99, 1994
How does enforcement deter gray market incidence?
KD Antia, ME Bergen, S Dutta, RJ Fisher
Journal of Marketing 70 (1), 92-106, 2006
Competing with gray markets
KD Antia, M Bergen, S Dutta
MIT Sloan Management Review, 2004
Price flexibility in channels of distribution: Evidence from scanner data
S Dutta, M Bergen, D Levy
Journal of Economic Dynamics and Control 26 (11), 1845-1900, 2002
Exclusive dealing and business efficiency: Evidence from industry practice
JB Heide, S Dutta, M Bergen
The Journal of Law and Economics 41 (2), 387-408, 1998
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Artikler 1–20