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Olga Kolotouchkina
Olga Kolotouchkina
Lecturer and Researcher, Complutense University of Madrid
Verifisert e-postadresse på ucm.es
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The enabling role of ICT to mitigate the negative effects of emotional and social loneliness of the elderly during COVID-19 pandemic
C Llorente-Barroso, O Kolotouchkina, L Mañas-Viniegra
International Journal of Environmental Research and Public Health 18 (8), 3923, 2021
862021
Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo
O Kolotouchkina, G Seisdedos
Place Branding and Public Diplomacy 14, 115-124, 2018
672018
Smart cities, the digital divide, and people with disabilities
O Kolotouchkina, CL Barroso, JLM Sánchez
Cities 123, 103613, 2022
602022
Disability, sport, and television: Media visibility and representation of Paralympic Games in news programs
O Kolotouchkina, C Llorente-Barroso, ML García-Guardia, J Pavón
Sustainability 13 (1), 256, 2020
472020
Engaging citizens in sports mega-events: The participatory strategic approach of Tokyo 2020 Olympic
O Kolotouchkina
Communication & Society, 45-58, 2018
322018
Estrategias de marca ciudad en el contexto de la capitalidad europea de la cultura 2016
O Kolotouchkina, R Blay
Universidad de Zulia, 2015
222015
Disability narratives in sports communication: Tokyo 2020 Paralympic Games’ best practices and implications
O Kolotouchkina, C Llorente-Barroso, ML García-Guardia, J Pavón
Media and Communication 9 (3), 101-111, 2021
202021
The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid
O Kolotouchkina, G Seisdedos
Place Branding and Public Diplomacy 12, 59-67, 2016
182016
El impacto de las redes sociales en la estrategia de las marcas: creatividad, engagement y eWOM
OK Carmen Llorente, María Luisa García Guardia
Las redes sociales como herramienta de comunicación persuasiva, 35-53, 2020
162020
Fostering key professional skills and social activism through experiential learning projects in communication and advertising education
O Kolotouchkina, JE Gonzálvez Vallés, MH Alonso Mosquera
Journalism & Mass Communication Educator 76 (1), 46-64, 2021
102021
Digital Ageism: Emerging Challenges and Best Practices of Age-Friendly Digital Urban Governance
O Kolotouchkina, M Viñarás-Abad, L Mañas-Viniegra
Media and Communication 11 (3), 6-17, 2023
92023
ICT-Mediated Learning as a Form of Socio-Emotional Support for Older Adults
C Llorente-Barroso, O Kolotouchkina, L Mañas-Viniegra, M Viñarás-Abad
Interaction Design and Architecture(s) Journal - IxD&A 54, 8-33, 2022
72022
Engaging citizens in sports mega-events: The participatory strategic approach of Tokyo 2020 Olympic. Communications & Society, 31 (4), 45–58
O Kolotouchkina
72018
The meaning of the logo from its semiotic construction and its reliance on new formats of digital communication: The case of Apple
C Llorente-Barroso, O Kolotouchkina, F García-García
Revista Latina de Comunicacion Social, 333-356, 2021
62021
La significación del logo a partir de su construcción semiótica y su apoyo en nuevas formas de comunicación digital: El caso de Apple
CL Barroso, OK Shvedova, FG García
Revista Latina de Comunicación Social, 16, 2021
62021
Smart place making through digital communication and citizen engagement: London and Madrid
ABM de Luna, O Kolotouchkina
Digital government and achieving e-public participation: Emerging research …, 2020
42020
Creatividad y la identidad cultural urbana: Experiencias destacadas en las ciudades contemporáneas.
O Kolotouchkina
VISUAL REVIEW. International Visual Culture Review/Revista Internacional de …, 2018
32018
Comunicación digital urbana: retos y perspectivas: Análisis comparativo de seis capitales europeas
O Kolotouchkina, P Moreno
Innovación universitaria: Digitalización 2.0 y excelencia en contenidos, 373-392, 2018
32018
E-WOM as an asset of branded content strategies: A conceptual approach to the role of consumers in building brand equity
C Llorente-Barroso, O Kolotouchkina, I Ferreira
Handbook of Research on the Future of Advertising and Brands in the New …, 2023
22023
Inclusive digital placemaking: best practices and future challenges from four global cities
O Kolotouchkina, CL Barroso, JL Manfredi
International Place Branding Association, 189, 2021
12021
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Artikler 1–20