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Vishag Badrinarayanan
Vishag Badrinarayanan
Professor of Marketing, McCoy College of Business, Texas State University
Verifisert e-postadresse på txstate.edu
Tittel
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Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions
S Madhavaram, V Badrinarayanan, RE McDonald
Journal of advertising 34 (4), 69-80, 2005
6852005
The influence of brand trust and brand identification on brand evangelism
E P. Becerra, V Badrinarayanan
Journal of Product & Brand Management 22 (5/6), 371-383, 2013
6102013
Enhancing customer-needs–driven CRM strategies: Core selling teams, knowledge management competence, and relationship marketing competence
DB Arnett, V Badrinarayanan
Journal of Personal Selling & Sales Management 25 (4), 329-343, 2005
2352005
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea
V Badrinarayanan, EP Becerra, CH Kim, S Madhavaram
Journal of the Academy of Marketing Science 40, 539-557, 2012
2122012
A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)
VA Badrinarayanan, JJ Sierra, KM Martin
Journal of Business Research 68 (5), 1045-1052, 2015
1852015
Effective virtual new product development teams: an integrated framework
V Badrinarayanan, DB Arnett
Journal of Business & Industrial Marketing 23 (4), 242-248, 2008
1782008
Workplace spirituality and the selling organization: A conceptual framework and research propositions
V Badrinarayanan, S Madhavaram
Journal of Personal Selling & Sales Management 28 (4), 421-434, 2008
1542008
Brand advocacy and sales effort by retail salespeople: antecedents and influence of identification with manufacturers’ brands
V Badrinarayanan, DA Laverie
Journal of Personal Selling & Sales Management 31 (2), 123-140, 2011
1392011
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
V Badrinarayanan, EP Becerra, S Madhavaram
Journal of retailing and consumer services 21 (6), 1013-1020, 2014
1142014
Shoppers’ attachment with retail stores: Antecedents and impact on patronage intentions
V Badrinarayanan, EP Becerra
Journal of Retailing and Consumer Services 50, 371-378, 2019
1082019
Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators
V Badrinarayanan, I Ramachandran, S Madhavaram
Journal of Personal Selling & Sales Management 39 (1), 23-41, 2019
972019
Determinants and outcomes of online brand tribalism: Exploring communities of massively multiplayer online role playing games (MMORPGs)
VA Badrinarayanan, JJ Sierra, HA Taute
Psychology & Marketing 31 (10), 853-870, 2014
942014
Mirroring the boss: Ethical leadership, emulation intentions, and salesperson performance
V Badrinarayanan, I Ramachandran, S Madhavaram
Journal of Business Ethics 159, 897-912, 2019
862019
Brand resonance in franchising relationships: A franchisee-based perspective
V Badrinarayanan, T Suh, KM Kim
Journal of business research 69 (10), 3943-3950, 2016
782016
Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem
JJ Sierra, VA Badrinarayanan, HA Taute
Computers in Human Behavior 55, 626-632, 2016
662016
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
M Moradi, V Badrinarayanan
Journal of Business Research 124, 286-298, 2021
592021
Global virtual sales teams (GVSTS): A conceptual framework of the influence of intellectual and social capital on effectiveness
V Badrinarayanan, S Madhavaram, E Granot
Journal of Personal Selling & Sales Management 31 (3), 311-324, 2011
582011
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital
OS Itani, V Badrinarayanan, D Rangarajan
European Journal of Marketing 57 (3), 683-717, 2023
532023
Relationship marketing strategy: an operant resource perspective
S Madhavaram, E Granot, V Badrinarayanan
Journal of Business & Industrial Marketing 29 (4), 275-283, 2014
462014
Enabling and leveraging ambidexterity: influence of strategic orientations and knowledge stock
I Ramachandran, CA Lengnick-Hall, V Badrinarayanan
Journal of Knowledge Management 23 (6), 1136-1156, 2019
452019
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Artikler 1–20