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MERCEDES MARTOS-PARTAL
MERCEDES MARTOS-PARTAL
Profesora Catedrática de Marketing, IME, Universidad de Salamanca
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Tittel
Sitert av
Sitert av
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Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
Ó González-Benito, M Martos-Partal
Journal of Retailing 88 (2), 236-249, 2012
2112012
Behavioural loyalty towards store brands
JM Labeaga, N Lado, M Martos
Journal of Retailing and consumer services 14 (5), 347-356, 2007
1472007
Store brand and store loyalty: The moderating role of store brand positioning
M Martos-Partal, Ó González-Benito
Marketing Letters 22, 297-313, 2011
1252011
Brands as substitutes for the need for touch in online shopping
Ó González-Benito, M Martos-Partal, S San Martín
Journal of Retailing and Consumer Services 27, 121-125, 2015
912015
Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market
M Hidalgo-Baz, M Martos-Partal, Ó González-Benito
Frontiers in psychology 8, 211383, 2017
822017
Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty
M Martos-Partal, Ó González-Benito
European Management Journal 31 (4), 348-358, 2013
702013
Assessments of the quality of organic versus conventional products, by category and cognitive style
M Hidalgo-Baz, M Martos-Partal, Ó González-Benito
Food Quality and Preference 62, 31-37, 2017
592017
ż Qué busca el comprador de marcas de distribuidor?. Caracterización del comprador de marca de distribuidor por beneficios buscados
M Martos-Partal, O González-Benito
Universia Business Review, 76-95, 2009
492009
Which products are more responsive to in-store displays: utilitarian or hedonic?
Á Garrido-Morgado, Ó González-Benito, M Martos-Partal, K Campo
Journal of Retailing 97 (3), 477-491, 2021
482021
To what extent does need for touch affect online perceived quality?
S San-Martín, Ó González-Benito, M Martos-Partal
International Journal of Retail & Distribution Management 45 (9), 950-968, 2017
442017
The power of a package: product claims drive purchase decisions
NL Cousté, M Martos-Partal, E Martínez-Ros
Journal of Advertising Research 52 (3), 364-375, 2012
432012
Innovation and the market share of private labels
M Martos-Partal
Journal of Marketing Management 28 (5-6), 695-715, 2012
412012
Motivational profiling of store brand shoppers: Differences across quality tiers
M Martos-Partal, O González-Benito, M Fustinoni-Venturini
Marketing Letters 26, 187-200, 2015
392015
Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products
Á Garrido-Morgado, Ó González-Benito, M Martos-Partal
Frontiers in psychology 7, 336, 2016
372016
Is product innovation as effective for private labels as it is for national brands?
C Abril, M Martos-Partal
Innovation 15 (3), 337-349, 2013
342013
The effects of store brand loyalty on store loyalty: evidence from the Spanish market
M Martos-Partal, O González-Benito
The International Review of Retail, Distribution and Consumer Research 19 (3 …, 2009
332009
Is advertising helpful for organic businesses? Differential effects of packaging claims
M Hidalgo-Baz, M Martos-Partal, Ó González-Benito
International Journal of Advertising 36 (4), 542-561, 2017
312017
Retailers’ Price Positioning and the Motivational Profiling of Store‐Brand Shoppers: The Case of Spain
Ó González‐Benito, M Martos‐Partal, M Fustinoni‐Venturini
Psychology & Marketing 31 (2), 115-125, 2014
242014
Brand equity and store brand tiers: An analysis based on an experimental design
Ó González-Benito, M Martos-Partal, M Fustinoni-Venturini
International Journal of Market Research 57 (1), 73-94, 2015
232015
Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption
Ó González-Benito, M Martos-Partal
Journal of Business Economics and Management 15 (5), 935-950, 2014
232014
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Artikler 1–20