Helge Thorbjørnsen
Helge Thorbjørnsen
Professor at NHH - Norwegian School of Economics
Verifisert e-postadresse på nhh.no
Sitert av
Sitert av
Intentions to use mobile services: Antecedents and cross-service comparisons
H Nysveen, PE Pedersen, H Thorbjørnsen
Journal of the academy of marketing science 33 (3), 330-346, 2005
Explaining intention to use mobile chat services: moderating effects of gender
H Nysveen, PE Pedersen, H Thorbjørnsen
Journal of consumer Marketing, 2005
Building brand relationships online: A comparison of two interactive applications
H Thorbjørnsen, M Supphellen, H Nysveen, P Egil
Journal of interactive marketing 16 (3), 17-34, 2002
Getting too personal: Reactance to highly personalized email solicitations
TB White, DL Zahay, H Thorbjørnsen, S Shavitt
Marketing Letters 19 (1), 39-50, 2008
Consumer brand relationships: an investigation of two alternative models
E Breivik, H Thorbjørnsen
Journal of the Academy of Marketing Science 36 (4), 443-472, 2008
Mobilizing the brand: The effects of mobile services on brand relationships and main channel use
H Nysveen, PE Pedersen, H Thorbjørnsen, P Berthon
Journal of Service Research 7 (3), 257-276, 2005
Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework
PE Pedersen, LB Methlie, H Thorbjornsen
proceedings of the 35th annual Hawaii international conference on system …, 2002
“This is who I am”: Identity expressiveness and the theory of planned behavior
H Thorbjørnsen, PE Pedersen, H Nysveen
Psychology & Marketing 24 (9), 763-785, 2007
Brand extensions: brand concept congruency and feedback effects revisited
H Thorbjørnsen
Journal of Product & Brand Management, 2005
The impact of brand loyalty on website usage
H Thorbjørnsen, M Supphellen
Journal of Brand Management 11 (3), 199-208, 2004
Is publicity always better than advertising? The role of brand reputation in communicating corporate social responsibility
S Skard, H Thorbjørnsen
Journal of Business Ethics 124 (1), 149-160, 2014
The adoption of mobile services: A cross service study
PE Pedersen, H Nysveen, H Thorbjørnsen
SNF, 2002
Customer reactions to acquirer-dominant mergers and acquisitions
H Thorbjørnsen, M Dahlén
International journal of research in marketing 28 (4), 332-341, 2011
Determinants of core value behavior in service brands
H Thorbjørnsen, M Supphellen
Journal of Services Marketing, 2011
In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance
PE Ketelaar, R Konig, EG Smit, H Thorbjørnsen
Journal of Consumer Marketing, 2015
A Taste of" Nextopia"
M Dahlén, H Thorbjørnsen, H Sjödin
Journal of Advertising 40 (4), 33-44, 2011
Categorizing networked services: The role of intrinsic‐, user network‐and complement network attributes
H Thorbjørnsen, PE Pedersen, H Nysveen
European Journal of Marketing, 2009
How Do Teaser Advertisements Boost Word of Mouth about New Products?: For Consumers, the Future Is More Exciting Than the Present
H Thorbjørnsen, P Ketelaar, J Van't Riet, M Dahlén
Journal of Advertising Research 55 (1), 73-80, 2015
Identity expression in the adoption of mobile services: The case of multimedia messaging services
PE Pedersen, H Nysveen, H Thorbjørnsen
SNF, 2003
The effect of new product preannouncements on the evaluation of other brand products
H Thorbjørnsen, M Dahlén, YH Lee
Journal of Product Innovation Management 33 (3), 342-355, 2016
Systemet kan ikke utføre handlingen. Prøv igjen senere.
Artikler 1–20