| Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh Journal of business research 69 (12), 5833-5841, 2016 | 2072 | 2016 |
| Brand and country-of-origin effect on consumers' decision to purchase luxury products B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, H Oh, R Singh, ... Journal of Business research 65 (10), 1461-1470, 2012 | 503 | 2012 |
| What is the value of luxury? A cross‐cultural consumer perspective N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ... Psychology & Marketing 29 (12), 1018-1034, 2012 | 401 | 2012 |
| An international perspectiveon luxury brand and country-of-origin effect G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... Journal of Brand Management 16 (5), 323-337, 2009 | 205 | 2009 |
| A cross‐cultural exploratory content analysis of the perception of luxury from six countries B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Journal of Product & Brand Management 22 (3), 229-237, 2013 | 180 | 2013 |
| Marketing mix and customer equity of SPA brands: Cross-cultural perspectives CH Lee, E Ko, H Tikkanen, MCT Phan, G Aiello, R Donvito, S Raithel Journal of Business Research 67 (10), 2155-2163, 2014 | 99 | 2014 |
| Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: The role of perceived warmth G Aiello, R Donvito, D Acuti, L Grazzini, V Mazzoli, V Vannucci, G Viglia Journal of Retailing 96 (4), 490-506, 2020 | 95 | 2020 |
| An Instagram content analysis for city branding in London and Florence D Acuti, V Mazzoli, R Donvito, P Chan Journal of Global Fashion Marketing 9 (3), 185-204, 2018 | 87 | 2018 |
| L’evoluzione del concetto di lusso e la gestione strategica della marca. Un’analisi qualitativa delle percezioni sul concetto, sulla marca e su un prodotto di lusso G Aiello, R Donvito 5th International Congress Marketing trends,(Venecia-Italia), 20-21, 2006 | 59 | 2006 |
| Does personality congruence explain luxury brand attachment? The results of an international research study R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, ... Journal of Business Research 120, 462-472, 2020 | 50 | 2020 |
| An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom G Aiello, R Donvito, L Grazzini, C Halliburton, B Wagner, J Wilson, ... Journal of Global Fashion Marketing 6 (2), 136-149, 2015 | 35 | 2015 |
| Modeling links between the decision-making process and luxury brand attachment: An international comparison B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, J Tsuchiya, ... Journal of Global Scholars of Marketing Science 23 (4), 361-378, 2013 | 31 | 2013 |
| I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions G Pizzi, V Vannucci, V Mazzoli, R Donvito Psychology & Marketing 40 (7), 1372-1387, 2023 | 28 | 2023 |
| Luxury brand and country of origin effect: results of an international empirical study B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann HAL Post-Print, 2010 | 28 | 2010 |
| Luxury brand and country of origin effect: results of an international empirical study G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... International Congress Marketing Trends, 2008 | 28 | 2008 |
| An intercultural comparison of the perception of luxury by young consumers B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Luxury Marketing: A Challenge for Theory and Practice, 57-76, 2012 | 25 | 2012 |
| Luxury and Twitter: an issue of the right words V Mazzoli, L Grazzini, R Donvito, G Aiello Qualitative Market Research: An International Journal 22 (1), 33-49, 2019 | 21 | 2019 |
| The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs G Aiello, R Donvito, L Grazzini, E Petrucci Journal of Global Fashion Marketing 7 (3), 150-165, 2016 | 20 | 2016 |
| Comunicazione integrata nell’abbigliamento: strategie di marca e ruolo del punto vendita nella distribuzione specializzata statunitense G Aiello, R Donvito Workshop Le Tendenze del Marketing in Europa, 2005 | 19 | 2005 |
| A study on measuring and defining customer equity of complex shopping malls N Kim, J Park, KH Kim, G Aiello, R Donvito Journal of Global Fashion Marketing 3 (2), 71-80, 2012 | 18 | 2012 |
