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Eeva-Liisa Oikarinen
Eeva-Liisa Oikarinen
Assistant professor of Marketing, University of Oulu, Docent, University of Turku
Verified email at oulu.fi
Title
Cited by
Cited by
Year
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
M Juntunen, E Ismagilova, EL Oikarinen
Industrial Marketing Management 89, 630-641, 2020
1042020
Micro-Enterprise's Digital Marketing Tools for Building Customer Relationships.
T Nikunen, M Saarela, EL Oikarinen, M Muhos, L Isohella
Management (18544223) 12 (2), 2017
902017
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering
TM Tan, MS Balaji, EL Oikarinen, S Alatalo, J Salo
Journal of Business Research 123, 126-139, 2021
652021
Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z
G Shams, MA Rehman, S Samad, EL Oikarinen
Journal of Financial Services Marketing 25, 1-13, 2020
622020
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction
M Söderlund, EL Oikarinen
European Journal of Marketing 55 (13), 94-121, 2021
452021
Linking concepts of playfulness and well-being at work in retail sector
S Alatalo, EL Oikarinen, A Reiman, TM Tan, EL Heikka, ...
Journal of Retailing and Consumer Services 43, 226-233, 2018
422018
The happy virtual agent and its impact on the human customer in the service encounter
M Soderlund, EL Oikarinen, TM Tan
Journal of Retailing and Consumer Services 59, 102401, 2021
412021
The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness
I Stefan, P Hurmelinna-Laukkanen, W Vanhaverbeke, EL Oikarinen
Journal of Business Research 138, 360-373, 2022
372022
Preferential treatment in the service encounter
M Söderlund, V Liljander, J Gummerus, P Hellman, M Lipkin, ...
Journal of Service Management 25 (4), 512-530, 2014
342014
Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension
M Söderlund, EL Oikarinen
Journal of Retailing and Consumer Services 42, 55-64, 2018
292018
The effects of humour in online recruitment advertising
EL Oikarinen, M Söderlund
Australasian marketing journal 24 (3), 180-186, 2016
282016
Perceptions of digital marketing tools in new micro-enterprises
L Isohella, EL Oikarinen, M Saarela, M Muhos, T Nikunen
MakeLearn 2017: Management Challenges in a Network Economy: Proceedings of …, 2017
272017
2, 3-Butanedione monoxime (BDM) increases initial yields and improves long-term survival of isolated cardiac myocytes
T Kivistö, M Mäkiranta, EL Oikarinen, S Karhu, M Weckström, LC Sellin
The Japanese journal of physiology 45 (1), 203-210, 1995
221995
Jokes in the store and its effects on customer satisfaction
M Söderlund, EL Oikarinen, EL Heikka
The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017
182017
You are joking, right?—Connecting humour types to innovative behaviour and innovation output
P Hurmelinna-Laukkanen, K Atta-Owusu, EL Oikarinen
International Journal of Innovation Management 20 (08), 1640021, 2016
152016
Categorizing humorous employer brand message in a small company’s online job ads
EL Oikarinen, S Saraniemi
Corporate Reputation Review 19, 198-218, 2016
142016
Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
EL Oikarinen, J Sinisalo
International Journal of Internet Marketing and Advertising 11 (1), 22-43, 2017
132017
Relationships of playfulness, work engagement and innovative performance
P Hurmelinna-Laukkanen, S Alatalo, EL Oikarinen, T Vuorela, H Ahola, ...
European Conference on Innovation and Entrepreneurship, 273, 2016
82016
The hard-working virtual agent in the service encounter boosts customer satisfaction
M Söderlund, EL Oikarinen, TM Tan
The International Review of Retail, Distribution and Consumer Research 32 (4 …, 2022
72022
The moderating role of congruence between humor and fun climate of the company on the effects of humor in Internet job ads
EL Oikarinen
Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2016
62016
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