| Developing a subjective measure of consumer well-being DJ Lee, MJ Sirgy, V Larsen, ND Wright Journal of Macromarketing 22 (2), 158-169, 2002 | 310 | 2002 |
| Materialism and life satisfaction: A meta-analysis ND Wright, V Larsen Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 6 …, 1993 | 210 | 1993 |
| The Book of Mormon: An Account Written by the Hand of Mormon Upon Plates, Taken from the Plates of Nephi J Smith Church of Jesus Christ of Latter-day Saints, 1920 | 181 | 1920 |
| Materialism: The construct, measures, antecedents, and consequences MJ Sirgy Academy of Marketing Studies Journal 3 (2), 78-110, 1999 | 173 | 1999 |
| Materialism: The construct, measures, antecedents, and consequences MJ Sirgy Academy of Marketing Studies Journal 3 (2), 78-110, 1999 | 173 | 1999 |
| Points of view and pieces of time: A taxonomy of image attributes V Larsen, D Luna, LA Peracchio Journal of consumer research 31 (1), 102-111, 2004 | 101 | 2004 |
| Satisfaction with material possessions and general well-being: The role of materialism MJ Sirgy, DJ Lee, V Larsen, ND Wright Journal of consumer satisfaction, dissatisfaction and complaining behavior …, 1998 | 75 | 1998 |
| Satisfaction with material possessions and general well-being: The role of materialism MJ Sirgy, DJ Lee, V Larsen, ND Wright Journal of consumer satisfaction, dissatisfaction and complaining behavior …, 1998 | 75 | 1998 |
| Every brick tells a story: Study abroad as an extraordinary experience ND Wright, V Larsen Marketing Education Review 22 (2), 121-142, 2012 | 38 | 2012 |
| Do animated banner ads hurt websites? The moderating roles of website loyalty and need for cognition S Thota, JH Song, V Larsen | 33 | 2010 |
| Consumer satisfaction and the marketing of voluntarism: The case of Appalachian mountain housing ND Wright, V Larsen, R Higgs Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 8 …, 1995 | 28 | 1995 |
| Advertising montage: Two theoretical perspectives V Larsen, ND Wright, TR Hergert Psychology & Marketing 21 (1), 1-15, 2004 | 23 | 2004 |
| Advertising montage: Two theoretical perspectives V Larsen, ND Wright, TR Hergert Psychology & Marketing 21 (1), 1-15, 2004 | 23 | 2004 |
| A Critique Of Critical Theory: Response To Murray And Ozanne's" The Critical Imagination". V Larsen, ND Wright Advances in consumer research 20 (1), 1993 | 19 | 1993 |
| Aggregate consumer satisfaction: The telos of marketing V Larsen, ND Wright Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2020 | 18 | 2020 |
| Shopping center attitudes: an empirical test of predictive attributes V Larsen, R Shelton, ND Wright Academy of Marketing Studies Journal 19 (2), 93, 2015 | 17 | 2015 |
| Improving marketing students’ writing skills using a one-page paper ND Wright, V Larsen Marketing Education Review 26 (1), 25-32, 2016 | 16 | 2016 |
| What the symbol can’t, the icon can: The indispensable icon/symbol distinction V Larsen Go figure! New directions in advertising rhetoric, 74-88, 2014 | 15 | 2014 |
| Community and Canon: A Foundation for Mature Interpretive Research. V Larsen, ND Wright Advances in Consumer Research 24 (1), 1997 | 14 | 1997 |
| Complaining about the Alliance: Extending Kowalski's Theory of Complaining through a Hermeneutical Analysis of Online Complaining Data ND Wright, V Larsen Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1997 | 14 | 1997 |
